{"id":106827,"date":"2023-06-05T11:48:50","date_gmt":"2023-06-05T16:48:50","guid":{"rendered":"https:\/\/lospoliticosveracruz.com.mx\/?p=106827"},"modified":"2023-06-05T11:48:58","modified_gmt":"2023-06-05T16:48:58","slug":"la-promocion-anticipada-rumbo-a-2024","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=106827","title":{"rendered":"LA PROMOCI\u00d3N ANTICIPADA RUMBO A 2024"},"content":{"rendered":"\n

Luis Alberto Romero<\/strong><\/p>\n\n\n\n

Hora cero\u00a0<\/em><\/p>\n\n\n\n

Las pre campa\u00f1as rumbo a las elecciones locales de 2024 en Veracruz est\u00e1n en marcha, a juzgar por la promoci\u00f3n que realizan algunos aspirantes.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Es el caso, por ejemplo, del diputado federal Sergio Guti\u00e9rrez Luna, cuya imagen, arropada por el logo de un peri\u00f3dico local, atiborra a decenas de anuncios espectaculares en la capital veracruzana.<\/p>\n\n\n\n

La imagen de Guti\u00e9rrez Luna aparece en las principales vialidades de Xalapa.<\/p>\n\n\n\n

Otro actor pol\u00edtico que tiene contratados espacios de ese tipo es el dirigente del Movimiento Ciudadano en la entidad, Sergio Gil Rull\u00e1n, quien lanza un reto al gobernador para participar en un debate sobre los problemas de Veracruz.<\/p>\n\n\n\n

Al resaltar tanto el nombre del dirigente como la palabra \u201cgobernador\u201d, el del MC aprovecha de la mejor manera esa herramienta para intentar posicionar tanto su imagen como el cargo al que aspirar\u00eda.<\/p>\n\n\n\n

De forma reciente, tambi\u00e9n, el ex senador y ex candidato a gobernador H\u00e9ctor Yunes Landa utiliz\u00f3 anuncios espectaculares para promoverse con el lema \u201c\u00a1que reviva Veracruz!\u201d, acompa\u00f1ado, en un min\u00fasculo espacio, por el nombre de un medio informativo.<\/p>\n\n\n\n

Son tres formas diferentes y al parecer legales, para promoverse de cara a 2024.<\/p>\n\n\n\n

Antes, en el marco de un informe de actividades legislativas (lo contempla la ley), el coordinador de la bancada panista en el Senado, Julen Rementer\u00eda del Puerto, coloc\u00f3 algunos anuncios en gran formato; y en marzo pasado, a prop\u00f3sito de la presentaci\u00f3n de su libro \u201cLa negritud en Veracruz\u201d, el secretario de Gobierno, Eric Cisneros Burgos tambi\u00e9n contrat\u00f3 espectaculares, aunque en \u00e9stos, a diferencia de los anteriores, no se incluy\u00f3 su nombre, sino s\u00f3lo la portada de su texto.<\/p>\n\n\n\n

Son ellos, en t\u00e9rminos generales, los pol\u00edticos que recientemente m\u00e1s han destinado recursos para promover su imagen con anuncios espectaculares.<\/p>\n\n\n\n

Esa estrategia de promoci\u00f3n de imagen con espectaculares es m\u00e1s evidente en el caso de Guti\u00e9rrez Luna, por el n\u00famero de anuncios contratados; sin embargo, se trata de un recurso de mercadotecnia que es muy utilizado pr\u00e1cticamente por todos los pol\u00edticos con aspiraciones de ocupar cargos en el futuro inmediato, de tal manera que con seguridad observaremos mucho m\u00e1s ese tipo de propaganda conforme se acerquen las elecciones de 2024.<\/p>\n\n\n\n

Habr\u00eda que decir, por otro lado, que no todos los aspirantes a cargos de elecci\u00f3n popular recurren a estas herramientas de difusi\u00f3n: por Morena, lo hizo hace meses la secretaria de Energ\u00eda, Roc\u00edo Nahle, para asociar su imagen a la refiner\u00eda de Dos Bocas, pero esta propaganda termin\u00f3 por diluirse con el paso del tiempo. El secretario de Educaci\u00f3n, Zenyazen Escobar, no aparece en ese tipo de anuncios, y tampoco lo hace el delegado de programas federales, Manuel Huerta.<\/p>\n\n\n\n

Por la oposici\u00f3n, el \u00fanico actor pol\u00edtico que no ha recurrido hasta ahora a ese tipo de promoci\u00f3n  es el diputado federal Jos\u00e9 Francisco Yunes, quien parad\u00f3jicamente es el m\u00e1s probable adversario que tendr\u00e1 la 4T en el proceso del a\u00f1o pr\u00f3ximo. @luisromero85<\/p>\n","protected":false},"excerpt":{"rendered":"

Luis Alberto Romero Hora cero\u00a0 Las pre campa\u00f1as rumbo a las elecciones locales de 2024 en Veracruz est\u00e1n en marcha, a juzgar por la promoci\u00f3n que realizan algunos aspirantes. Es el caso, por ejemplo, del diputado federal Sergio Guti\u00e9rrez Luna, cuya imagen, arropada por el logo de un peri\u00f3dico local, atiborra a decenas de anuncios […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[348,2669,11240,16147],"class_list":{"0":"post-106827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-de-opinion","7":"tag-hector-yunes-landa","8":"tag-luis-alberto-romero","9":"tag-sergio-gil-rullan","10":"tag-sergio-gutierrez-luna"},"yoast_head":"\nLA PROMOCI\u00d3N ANTICIPADA RUMBO A 2024 - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=106827\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA PROMOCI\u00d3N ANTICIPADA RUMBO A 2024 - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Luis Alberto Romero Hora cero\u00a0 Las pre campa\u00f1as rumbo a las elecciones locales de 2024 en Veracruz est\u00e1n en marcha, a juzgar por la promoci\u00f3n que realizan algunos aspirantes. 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