{"id":139651,"date":"2025-03-13T19:27:58","date_gmt":"2025-03-14T01:27:58","guid":{"rendered":"https:\/\/lospoliticosveracruz.com.mx\/?p=139651"},"modified":"2025-03-13T19:28:56","modified_gmt":"2025-03-14T01:28:56","slug":"campanas-y-comunicacion-politica-ayuntamientos-poder-judicial-y-uv","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=139651","title":{"rendered":"CAMPA\u00d1AS Y COMUNICACI\u00d3N POL\u00cdTICA; AYUNTAMIENTOS, PODER JUDICIAL Y UV"},"content":{"rendered":"\n

\u2002\u2002<\/strong>\u00da<\/strong>NETE A NUESTRO CANAL<\/strong><\/strong><\/a><\/p>\n\n\n\n

\u00a1LOS POL\u00cd<\/strong>TICOS VERACRUZ<\/strong><\/a> ya est\u00e1 en WhatsApp!<\/p>\n\n\n\n

Jos\u00e9 Luis Enr\u00edquez Ambell
<\/strong>Caf\u00e9 de Ma\u00f1ana
<\/em><\/p>\n\n\n\n

El mundo de las campa\u00f1as de todo tipo se encuentran en una etapa de revoluci\u00f3n.<\/p>\n\n\n\n

Y es que, en el universo de habla hispana a\u00fan estando en un momento de crisis pol\u00edtica, econ\u00f3mica y social, la corrupci\u00f3n, la violencia, el populismo, las desigualdades, inseguridad, carencias en estructura e infraestructura de la salud p\u00fablica, adelgazamiento de organismos aut\u00f3nomos, entre otros, muestran no atravesar por una ebullici\u00f3n, y Veracruz no escapa.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

La pol\u00edtica y manera de llevarla a cabo est\u00e1 sufriendo una transformaci\u00f3n acelerada. Las viejas pr\u00e1cticas de partidos tradicionales est\u00e1n entre terapia intensiva y desaparici\u00f3n, quiz\u00e1 lentamente o buscando reinventarse, pero s\u00f3lo debido a las nuevas tecnolog\u00edas y las j\u00f3venes generaciones.<\/p>\n\n\n\n

\u201cLa Generaci\u00f3n Z\u201d, nativos digitales de entre mediados de los 90\u2019s y el 2000’s que nunca vivieron sin internet, y generaci\u00f3n conocida como posmil\u00e9nica\u200b, \u200by que sigue a la generaci\u00f3n mil\u00e9nica (los nacidos entre 1980 y 2003, y que se califica como perezosa por algunos; \u00abninis\u00bb), y precede a la Generaci\u00f3n Alfa (las personas nacidas del 2010 en adelante y crecidos en un mundo totalmente digital).<\/p>\n\n\n\n

Pues bien, la generaci\u00f3n Z, nos dice proponer nuevos espacios de discusi\u00f3n y lucha pol\u00edtica, y que al ser nativos digitales y sin vivir con internet, pues desde temprana edad estuvieron expuestos a la tecnolog\u00eda, las redes sociales y los dispositivos m\u00f3viles.<\/p>\n\n\n\n

Recordemos en 2008, Barack Obama gan\u00f3 la primer elecci\u00f3n de un presidente de los EEUU gracias a la mercadotecnia y el marketing pol\u00edtico, lo que nos llev\u00f3 en 2012 en M\u00e9xico a la utilizaci\u00f3n del celular y los mensajes de texto como una de las primeras herramientas claves en una campa\u00f1a. Y en 2018, bien dijo Andr\u00e9s Manuel L\u00f3pez Obrador: \u00abbenditas redes\u00bb.<\/p>\n\n\n\n

Obama inaugur\u00f3 un nuevo tipo de debate con respecto al uso de las nuevas tecnolog\u00edas para influir en la opini\u00f3n p\u00fablica, pero a esta figura la relevaron las campa\u00f1as por Facebook, Whatsapp, Instagram y otras herramientas igual o de mayor impacto.<\/p>\n\n\n\n

As\u00ed nace \u201cel llamado rol del ciberactivismo\u201d que vino a crear y consolidar los nuevos espacios p\u00fablicos en estructuras tradicionales, y que antes no hubiesen podido ser.<\/p>\n\n\n\n

Por eso, la manera de hacer pre y campa\u00f1as electorales \u2013 en el caso de Veracruz – se ha venido transformando y, con ello, son cada vez menos predecibles, aunque las campa\u00f1as tradicionales y el ejercicio de la pol\u00edtica no han dejado de existir, pero s\u00ed se han modificado y han tenido que adoptar nuevas herramientas; el marketing pol\u00edtico ha cumplido un rol central en este proceso y las redes sociales les han dado a los contendientes la posibilidad de escuchar el inter\u00e9s de los ciudadanos de una manera segmentada y focalizada.<\/p>\n\n\n\n

Hoy, se han modificado las estrategias de \u201cpensar\u201d y \u201cdiagramar\u201d de los estrategas y sus estrategias para la comunicaci\u00f3n pol\u00edtica sea en procesos de elecci\u00f3n de alcaldes y ediles, ministros de la corte, magistrados y jueces del Poder Judicial, o Rector o Rectora de la (UV) Universidad Veracruzana.<\/p>\n\n\n\n

DE SOBREMESA<\/strong><\/p>\n\n\n\n

As\u00ed pues, naci\u00f3 la comunicaci\u00f3n pol\u00edtica y el efecto tefl\u00f3n.<\/p>\n\n\n\n

\u00abLa presencia del efecto tefl\u00f3n \u2013 t\u00e9rmino que proviene de presidente de R. Reagan (81\/89) y del 2018 con el Presidente Lopez Obrador – lo que describe a un candidato al que las cr\u00edticas negativas por sus actos, no le causan da\u00f1o\u00bb. Y con este argumento, un candidato (a) tefl\u00f3n cuenta con una \u201ccapa protectora\u201d y afrontar decisiones impopulares sin mayor desgaste.<\/p>\n\n\n\n

Ya veremos qu\u00e9 se dicen y como los pr\u00f3ximos contendientes, pero apostemos a que resulte una lucha libre y sin agravios. El mejor blindaje en campa\u00f1as es la transparencia con la participaci\u00f3n ciudadana.<\/p>\n\n\n\n

UN CAF\u00c9 NEGRO<\/strong><\/p>\n\n\n\n

\u201cTienes memoria de tefl\u00f3n, nada se te pega\u201d, reza un coloquial refr\u00e1n, y que al trasladarse al \u00e1mbito de contiendas pol\u00edticos, se entiende como la resistencia de algunas figura a los ataques,- ciertos o falsos, con o sin alg\u00fan argumento o fundamento de los adversarios,- y sale airosa sin da\u00f1o o rasgu\u00f1o en su carisma social y p\u00fablico. Y aqu\u00ed los equipos de los contendientes veremos si saben trabajar ese resorte.<\/p>\n\n\n\n

UN LECHERO LIGHT<\/strong><\/p>\n\n\n\n

En este sentido en Veracruz, los y las personalidades m\u00e1s serias en torno a buscar las candidaturas para aparecer en las boletas del primer domingo de junio pr\u00f3ximo, estar\u00edan analizando al menos, el tener en sus equipos de precampa\u00f1a y campa\u00f1a, a quienes piensen por ellos y ellas, para accionar y reaccionar con una metodolog\u00eda a trav\u00e9s de herramientas de alto impacto en los electores, y no s\u00f3lo en momentos de crisis.<\/p>\n\n\n\n

UN CAF\u00c9 CON PIQUETE<\/strong><\/p>\n\n\n\n

El Nepotismo en las candidaturas por puestos edilicios en Veracruz competir\u00e1 entre todos los partidos y colores al interior. A ver qui\u00e9n gana.<\/p>\n\n\n\n

\u00a1ES CUANTO!<\/p>\n\n\n\n

enriquezambell@gmail.com;
enamjl62@gmail.com<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2002\u2002\u00daNETE A NUESTRO CANAL \u00a1LOS POL\u00cdTICOS VERACRUZ ya est\u00e1 en WhatsApp! Jos\u00e9 Luis Enr\u00edquez AmbellCaf\u00e9 de Ma\u00f1ana El mundo de las campa\u00f1as de todo tipo se encuentran en una etapa de revoluci\u00f3n. Y es que, en el universo de habla hispana a\u00fan estando en un momento de crisis pol\u00edtica, econ\u00f3mica y social, la corrupci\u00f3n, la […]<\/p>\n","protected":false},"author":2,"featured_media":119814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[8383],"class_list":{"0":"post-139651","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-de-opinion","8":"tag-jose-luis-enriquez-ambell"},"yoast_head":"\nCAMPA\u00d1AS Y COMUNICACI\u00d3N POL\u00cdTICA; AYUNTAMIENTOS, PODER JUDICIAL Y UV - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=139651\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAMPA\u00d1AS Y COMUNICACI\u00d3N POL\u00cdTICA; AYUNTAMIENTOS, PODER JUDICIAL Y UV - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"\u2002\u2002\u00daNETE A NUESTRO CANAL \u00a1LOS POL\u00cdTICOS VERACRUZ ya est\u00e1 en WhatsApp! Jos\u00e9 Luis Enr\u00edquez AmbellCaf\u00e9 de Ma\u00f1ana El mundo de las campa\u00f1as de todo tipo se encuentran en una etapa de revoluci\u00f3n. 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