{"id":156244,"date":"2025-11-11T06:36:19","date_gmt":"2025-11-11T12:36:19","guid":{"rendered":"https:\/\/lospoliticosveracruz.com.mx\/?p=156244"},"modified":"2025-11-11T06:37:01","modified_gmt":"2025-11-11T12:37:01","slug":"desconfian-de-las-ofertas-del-buen-fin","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=156244","title":{"rendered":"DESCONF\u00cdAN DE LAS \u2018OFERTAS\u2019 DEL BUEN FIN"},"content":{"rendered":"\n<p><strong>Fanny Y\u00e9pez<\/strong><br><em>La Columna<\/em><\/p>\n\n\n\n<p>El pr\u00f3ximo jueves inicia el \u201cBuen Fin\u201d, temporada en la que los entusiasmados empresarios se frotan las manos porque en esas fechas esperan recaudar m\u00e1s de mil 300 millones de pesos en la zona conurbada Veracruz-Boca del R\u00edo. A nivel nacional, la meta de ventas proyectada por la Confederaci\u00f3n de C\u00e1maras Nacionales de Comercio, Servicios y Turismo (Concanaco Servytur) es superior a los 200 mil millones de pesos.<\/p>\n\n\n\n\n\n<p>Sin embargo, tal parece que los consumidores no se dejar\u00e1n llevar por el falso espejismo, no comprar\u00e1n en esta temporada del Buen Fin, todo est\u00e1 relacionado con las dificultades y la incertidumbre financiera personal, la existencia de deudas previas y la percepci\u00f3n de que las ofertas no son reales.<\/p>\n\n\n\n<p>Los motivos espec\u00edficos incluyen, falta de recursos econ\u00f3micos: Una parte significativa de los consumidores simplemente no cuenta con el dinero disponible para realizar compras, incluso con descuentos.<\/p>\n\n\n\n<p>Priorizaci\u00f3n de gastos esenciales: Muchas familias mexicanas tienen otros gastos prioritarios, como alimentaci\u00f3n y educaci\u00f3n o deudas, que les impiden destinar recursos a compras no esenciales durante este evento.<\/p>\n\n\n\n<p>Incertidumbre econ\u00f3mica: La preocupaci\u00f3n por la situaci\u00f3n econ\u00f3mica general del pa\u00eds y la estabilidad financiera futura genera cautela en el gasto y frena la intenci\u00f3n de compra.<\/p>\n\n\n\n<p>Desconfianza en las ofertas: La percepci\u00f3n de que los precios son inflados antes del evento para luego aplicar falsos descuentos, es una barrera importante para algunos consumidores, quienes prefieren investigar y comparar precios con antelaci\u00f3n.<\/p>\n\n\n\n<p>Consumo consciente\/minimalismo: Algunos consumidores adoptan tendencias como el \u00abNo Buy 2025\u00bb, que implica abstenerse de comprar art\u00edculos no esenciales durante un per\u00edodo determinado, priorizando el consumo consciente sobre el impulso.<\/p>\n\n\n\n<p>Ausencia de necesidad: Otra raz\u00f3n com\u00fan es la simple falta de necesidad de adquirir nuevos productos en ese momento.<br>En resumen, si bien muchos mexicanos planean aprovechar el Buen Fin, existe un segmento que optar\u00e1 por abstenerse debido a una combinaci\u00f3n de limitaciones financieras, un enfoque m\u00e1s cr\u00edtico y planificado del consumo.<\/p>\n\n\n\n<p>As\u00ed es, la incertidumbre y las dificultades financieras frenan la participaci\u00f3n de los mexicanos en la temporada de promociones, pero tambi\u00e9n un aspecto preponderante es que existe la percepci\u00f3n de podr\u00edan ser falsas ofertas.<\/p>\n\n\n\n<p>Del 13 al 17 de noviembre se realizar\u00e1 una edici\u00f3n m\u00e1s del Buen Fin, evento que busca impulsar la econom\u00eda, sin embargo, muchas personas han manifestado sus razones para no comprar nada, seg\u00fan @PlanningQuant<\/p>\n\n\n\n<p>\ud83d\ude45\ud83c\udffbPorque la econom\u00eda de mi hogar no lo permite: 32%<br>\ud83d\udcb8No tengo dinero \/ Falta de dinero: 28\/25%<br>\ud83d\udcb0Tengo otros gastos \/ prioridades: 23\/17%<br>\ud83d\udcb3Tengo deudas previas: 15%<br>\ud83d\udc16Estoy ahorrando: 14%.<\/p>\n\n\n\n<p>En la zona de Xalapa, el a\u00f1o anterior se tuvo una participaci\u00f3n de alrededor 400 empresas afiliadas, por lo que se espera una derrama econ\u00f3mica superior a la anterior.<\/p>\n\n\n\n<p>Los comerciantes xalape\u00f1os esperan conseguir superar la derrama econ\u00f3mica de 780 millones de pesos que se obtuvieron en el Buen Fin 2024, en la regi\u00f3n, se\u00f1ala Luis Francisco Llera Hern\u00e1ndez, presidente de la C\u00e1mara Nacional de Comercio y Servicios Tur\u00edsticos de Xalapa (Canaco-Servitur).<\/p>\n\n\n\n<p>Las ofertas del Buen Fin no son inherentemente falsas, pero existe una mezcla de descuentos reales y pr\u00e1cticas enga\u00f1osas por parte de algunos comercios. La Procuradur\u00eda Federal del Consumidor (Profeco) y otras autoridades advierten cada a\u00f1o sobre la importancia de verificar los precios para evitar fraudes.<\/p>\n\n\n\n<p>Existen ofertas reales: Muchos establecimientos formales ofrecen descuentos genuinos y meses sin intereses como parte del evento, cuyo objetivo es impulsar el mercado interno.<\/p>\n\n\n\n<p>Abundan las ofertas falsas: Algunos comercios inflan los precios d\u00edas o semanas antes del evento, para luego \u00abrebajarlos\u00bb a su precio original o a uno similar, haciendo creer al consumidor que ha obtenido un gran descuento.<\/p>\n\n\n\n<p>Aumentan los fraudes en l\u00ednea: Los ciberdelincuentes aprovechan la temporada para crear sitios web fraudulentos, enviar correos de phishing y usar ofertas falsas para robar datos personales o dinero.<\/p>\n\n\n\n<p>La Profeco recomienda tomar medidas para proteger tu dinero y asegurarte de que una oferta sea real:<\/p>\n\n\n\n<p>Monitorear precios con antelaci\u00f3n: Revisa el precio de los productos que te interesan semanas antes del Buen Fin. Tomar capturas de pantalla o fotograf\u00edas te ayudar\u00e1 a verificar si el descuento es genuino.<\/p>\n\n\n\n<p>Usar las herramientas de Profeco: La Profeco pone a disposici\u00f3n de los consumidores herramientas en l\u00ednea, como la opci\u00f3n de monitoreo de precios, para comparar y verificar el historial de costos de diversos productos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fanny Y\u00e9pezLa Columna El pr\u00f3ximo jueves inicia el \u201cBuen Fin\u201d, temporada en la que los entusiasmados empresarios se frotan las manos porque en esas fechas esperan recaudar m\u00e1s de mil 300 millones de pesos en la zona conurbada Veracruz-Boca del R\u00edo. A nivel nacional, la meta de ventas proyectada por la Confederaci\u00f3n de C\u00e1maras Nacionales [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":141383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[],"class_list":{"0":"post-156244","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-de-opinion"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DESCONF\u00cdAN DE LAS \u2018OFERTAS\u2019 DEL BUEN FIN - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=156244\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DESCONF\u00cdAN DE LAS \u2018OFERTAS\u2019 DEL BUEN FIN - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Fanny Y\u00e9pezLa Columna El pr\u00f3ximo jueves inicia el \u201cBuen Fin\u201d, temporada en la que los entusiasmados empresarios se frotan las manos porque en esas fechas esperan recaudar m\u00e1s de mil 300 millones de pesos en la zona conurbada Veracruz-Boca del R\u00edo. 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