{"id":160616,"date":"2026-01-16T11:15:04","date_gmt":"2026-01-16T17:15:04","guid":{"rendered":"https:\/\/lospoliticosveracruz.com\/?p=160616"},"modified":"2026-01-16T11:15:06","modified_gmt":"2026-01-16T17:15:06","slug":"cuando-el-turismo-se-decide-desde-el-escritorio","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=160616","title":{"rendered":"CUANDO EL TURISMO SE DECIDE DESDE EL ESCRITORIO"},"content":{"rendered":"\n

Elena C\u00f3rdova Molina<\/strong><\/p>\n\n\n\n

Legislando Contigo<\/em><\/p>\n\n\n\n

En Veracruz, muchas y muchos veracruzanos viven del turismo.<\/p>\n\n\n\n

No como discurso, sino en la vida real.<\/p>\n\n\n\n

Viven del hotel peque\u00f1o que se esfuerza por mantener habitaciones limpias todo el a\u00f1o.<\/p>\n\n\n\n

Del restaurante familiar que sobrevive a temporadas bajas.<\/p>\n\n\n\n

Del lanchero que espera los fines de semana para completar el gasto.<\/p>\n\n\n\n

De la mesera, del recepcionista, del gu\u00eda, del cocinero.<\/p>\n\n\n\n

El turismo no es una cifra.<\/p>\n\n\n\n

Es gente.<\/p>\n\n\n\n

Por eso, cuando se habla del impuesto al hospedaje, vale la pena explicarlo sin enredos.<\/p>\n\n\n\n

Ese impuesto no lo paga el hotelero.<\/p>\n\n\n\n

Lo paga quien nos visita.<\/p>\n\n\n\n

Y se supone que sirve para mejorar el turismo: promocionar destinos, atraer visitantes, fortalecer lo que hace que la gente quiera venir\u2026 y regresar.<\/p>\n\n\n\n

Hasta ah\u00ed, suena l\u00f3gico.<\/p>\n\n\n\n

El problema empieza cuando las decisiones sobre ese dinero se toman lejos de quienes viven del turismo todos los d\u00edas.<\/p>\n\n\n\n

Cuando quienes generan empleo, invierten, arriesgan su patrimonio y conocen el territorio, dejan de ser escuchados.<\/p>\n\n\n\n

Cuando pasan de participar a solo observar.<\/p>\n\n\n\n

Cuando el dinero sigue entrando, pero las reglas cambian sin di\u00e1logo.<\/p>\n\n\n\n

Y entonces surge una pregunta muy simple, muy ciudadana:<\/p>\n\n\n\n

\u00bfc\u00f3mo se decide en qu\u00e9 se gasta ese dinero?<\/p>\n\n\n\n

Porque decir \u201cinfraestructura\u201d, \u201cproyectos estrat\u00e9gicos\u201d o \u201cservicios\u201d suena bien\u2026<\/p>\n\n\n\n

pero si no se explica cu\u00e1les, d\u00f3nde y c\u00f3mo, la incertidumbre crece.<\/p>\n\n\n\n

No es desconfianza gratuita.<\/p>\n\n\n\n

Es sentido com\u00fan.<\/p>\n\n\n\n

Quien vive del turismo sabe que no todo festival deja beneficios duraderos.<\/p>\n\n\n\n

Que no toda ocurrencia genera derrama.<\/p>\n\n\n\n

Que no basta con anunciar, hay que planear.<\/p>\n\n\n\n

El turismo no se fortalece excluyendo.<\/p>\n\n\n\n

Se construye escuchando.<\/p>\n\n\n\n

Y aqu\u00ed hay algo que no debemos perder de vista: ese impuesto existe gracias a que hay visitantes.<\/p>\n\n\n\n

Y hay visitantes porque hay personas que sostienen la industria todos los d\u00edas, incluso cuando no hay apoyos suficientes, cuando la tramitolog\u00eda ahoga o cuando la temporada es mala.<\/p>\n\n\n\n

Decidir sin ellas y ellos no es eficiencia.<\/p>\n\n\n\n

Es desconexi\u00f3n.<\/p>\n\n\n\n

Por todo esto, no acompa\u00f1\u00e9 una decisi\u00f3n que cambia las reglas del impuesto al hospedaje sin di\u00e1logo claro y sin explicar con precisi\u00f3n en qu\u00e9 se va a gastar ese dinero.<\/p>\n\n\n\n

No por estar en contra del turismo, sino justamente por lo contrario, porque creo que al turismo se le cuida, no se le improvisa.<\/p>\n\n\n\n

Veracruz tiene todo para ser potencia tur\u00edstica.<\/p>\n\n\n\n

Historia, naturaleza, cultura, gastronom\u00eda.<\/p>\n\n\n\n

Pero tambi\u00e9n necesita reglas claras, confianza y participaci\u00f3n.<\/p>\n\n\n\n

Cuando el dinero del turismo se maneja sin rumbo claro, el riesgo no es solo administrativo.<\/p>\n\n\n\n

El riesgo es que se rompa la confianza de quienes invierten y generan empleo.<\/p>\n\n\n\n

Y cuando eso pasa, pierde Veracruz.<\/p>\n\n\n\n

No se trata de oponerse por oponerse.<\/p>\n\n\n\n

Se trata de algo muy b\u00e1sico, que las decisiones que afectan a muchos no pueden tomarse entre pocos.<\/p>\n\n\n\n

El turismo no se impulsa desde el escritorio.<\/p>\n\n\n\n

Se impulsa desde el territorio.<\/p>\n\n\n\n

Escuchando.<\/p>\n\n\n\n

Planeando.<\/p>\n\n\n\n

Incluyendo.<\/p>\n\n\n\n

Porque cuando se decide bien, el turismo crece.<\/p>\n\n\n\n

Y cuando el turismo crece, a Veracruz le va mejor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Elena C\u00f3rdova Molina Legislando Contigo En Veracruz, muchas y muchos veracruzanos viven del turismo. No como discurso, sino en la vida real. Viven del hotel peque\u00f1o que se esfuerza por mantener habitaciones limpias todo el a\u00f1o. Del restaurante familiar que sobrevive a temporadas bajas. Del lanchero que espera los fines de semana para completar el […]<\/p>\n","protected":false},"author":2,"featured_media":141382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[50471,50472,49826,50469,50470,50468],"class_list":{"0":"post-160616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-de-opinion","8":"tag-confianza-e-inversion-turistica","9":"tag-decisiones-publicas-y-turismo","10":"tag-elena-cordova-molina-legislando-contigo","11":"tag-impuesto-al-hospedaje-en-veracruz","12":"tag-participacion-del-sector-turistico","13":"tag-turismo-como-motor-economico-veracruz"},"yoast_head":"\nCUANDO EL TURISMO SE DECIDE DESDE EL ESCRITORIO - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=160616\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CUANDO EL TURISMO SE DECIDE DESDE EL ESCRITORIO - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Elena C\u00f3rdova Molina Legislando Contigo En Veracruz, muchas y muchos veracruzanos viven del turismo. 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