{"id":162000,"date":"2026-01-28T21:03:11","date_gmt":"2026-01-29T03:03:11","guid":{"rendered":"https:\/\/lospoliticosveracruz.com\/?p=162000"},"modified":"2026-01-28T21:22:18","modified_gmt":"2026-01-29T03:22:18","slug":"afectan-la-imagen-de-la-presidenta","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=162000","title":{"rendered":"AFECTAN LA IMAGEN DE LA PRESIDENTA"},"content":{"rendered":"\n

Carlos Miguel Acosta Bravo<\/strong><\/p>\n\n\n\n

Impronta<\/em> <\/p>\n\n\n\n

La constante aparici\u00f3n de la presidenta Claudia Sheinbaum en sus ma\u00f1aneras para defender a funcionarios de su gabinete, estatales y del Poder Judicial, afecta la percepci\u00f3n de autoridad y liderazgo, si se percibe como una \u201cdefensa activa\u201d de errores o decisiones impopulares, en vez de un ejercicio de conducci\u00f3n pol\u00edtica de alto nivel.<\/p>\n\n\n\n\n\n

Cuando la titular del Ejecutivo dedica buena parte de la ma\u00f1anera a desmentir versiones, aclarar licencias o proteger a funcionarios con poco sustento factual (como la defensa con una imagen cuestionada por proceder de la IA), la percepci\u00f3n que se proyecta es de una Jefa de Estado que \u201cbaja a la trampa\u201d y se convierte en participante directo de la pol\u00edtica de patio, en lugar de mantener la figura distante de la instituci\u00f3n.<\/p>\n\n\n\n

El efecto en la imagen presidencial puede generar la impresi\u00f3n de que su gobierno no cuenta con fuertes mecanismos de control interno, que la responsabilidad se centraliza en ella y que no se exige autocr\u00edtica o soluci\u00f3n desde el \u00e1rea respectiva, lo que ofusca su propia figura de autoridad t\u00e9cnica y de Estado.<\/p>\n\n\n\n

Apoyar p\u00fablicamente a gobernadores como Marina del Pilar Tapia en temas pol\u00e9micos (como visa o seguridad) puede fortalecer la lealtad intra morenista, pero tambi\u00e9n plantea riesgos: si la gobernadora se ve opacada por un esc\u00e1ndalo, la defensa presidencial puede ligar directamente a la propia Sheinbaum la gesti\u00f3n cuestionada.\u200b\u200b<\/p>\n\n\n\n

Adem\u00e1s, si la defensa se basa m\u00e1s en argumentos pol\u00edticos (\u201cno hay investigaciones\u201d, \u201cson ataques medi\u00e1ticos\u201d) que en evidencia clara y transparencia (datos oficiales, informes, auditor\u00edas), la imagen de la presidenta puede volverse dependiente de la supervivencia de esos funcionarios, lo que la hace m\u00e1s vulnerable a futuros esc\u00e1ndalos.<\/p>\n\n\n\n

El respaldo expl\u00edcito de Sheinbaum a la compra de camionetas blindadas por la Suprema Corte de Justicia de la Naci\u00f3n para los nuevos ministros y a su argumento de \u201cherencia de chatarra\u201d, lejos de alejarla de la pol\u00e9mica, la arrastra directamente a la controversia. La percepci\u00f3n generalizada de excesos en el Poder Judicial, reforzada por el contraste de blindajes y declaraciones de privilegios, se traslada hacia el Ejecutivo cuando la presidenta aparece como garante de esa decisi\u00f3n.<\/p>\n\n\n\n

Aunque ha intentado relativizarla mostrando antiguos privilegios (restaurantes, salarios, obsequios), la fiscalizaci\u00f3n p\u00fablica sigue centrada en la actual adquisici\u00f3n, y la defensa desde la ma\u00f1anera puede aparecer como una justificaci\u00f3n de gastos que no se explicaron con claridad en el momento de la compra.<\/p>\n\n\n\n

Cuando la defensa de funcionarios se basa en afirmaciones generales, iron\u00edas o en mostrar una sola imagen (como en el caso de la foto de Ryan Wedding), el riesgo es que la cr\u00edtica se centre en la ausencia de argumentos s\u00f3lidos, documentaci\u00f3n verificable o transparencia.<\/p>\n\n\n\n

El problema de la defensa con poca evidencia radica en que en lugar de presentar expedientes, auditor\u00edas o rendiciones de cuentas, la respuesta es una imagen \u00fanica, una denuncia penal o una acusaci\u00f3n de \u201cfake news\u201d, la imagen de la presidenta puede verse como \u201cdefensiva\u201d m\u00e1s que \u201cautoritaria\u201d, lo que puede alimentar la percepci\u00f3n de que protege a su equipo antes que a la institucionalidad.<\/p>\n\n\n\n

Desde el punto de vista institucional, el gabinete debe proteger a la figura de la titular, no al rev\u00e9s: los funcionarios deben actuar con criterio, transparencia y responsabilidad para que la presidenta no tenga que intervenir en cada pol\u00e9mica.<\/p>\n\n\n\n

Cuando la presidenta pasa parte de la ma\u00f1anera resolviendo crisis de gabinete, se difumina su rol de planificaci\u00f3n estrat\u00e9gica, pol\u00edtica exterior, macroeconom\u00eda y Estado de derecho, y se la percibe como una \u201cjefa de equipo\u201d peleando marcaje con la oposici\u00f3n y los medios, en vez de como la cabeza del poder Ejecutivo.<\/p>\n\n\n\n

La defensa de funcionarios fortalece la lealtad interna y env\u00eda se\u00f1al de apoyo a la 4T, pero tiene un costo pol\u00edtico: si se repite mucho y con poca profundidad t\u00e9cnica, puede erosionar la imagen de eficacia, austeridad y Estado de derecho.<\/p>\n\n\n\n

Para preservar su imagen, la presidenta necesitar\u00eda que su equipo tomara m\u00e1s decisiones con sustento, rendiera cuentas antes de que la pol\u00e9mica explote y diera la apariencia de que la titular no depende de batallas cotidianas, sino de que la institucionalidad funcione.<\/p>\n\n\n\n

Comente u opine a:<\/p>\n\n\n\n

cacostabravo@yahoo.com.mx<\/p>\n\n\n\n

*Maestro en comunicaci\u00f3n por la Universidad Iberoamericana, de la cual form\u00f3 parte del cuerpo acad\u00e9mico de la Licenciatura en comunicaci\u00f3n, as\u00ed como de la Universidad An\u00e1huac, camp\u00fas norte de CDMX.<\/p>\n","protected":false},"excerpt":{"rendered":"

Carlos Miguel Acosta Bravo Impronta  La constante aparici\u00f3n de la presidenta Claudia Sheinbaum en sus ma\u00f1aneras para defender a funcionarios de su gabinete, estatales y del Poder Judicial, afecta la percepci\u00f3n de autoridad y liderazgo, si se percibe como una \u201cdefensa activa\u201d de errores o decisiones impopulares, en vez de un ejercicio de conducci\u00f3n pol\u00edtica […]<\/p>\n","protected":false},"author":2,"featured_media":141377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[52220,52218,52219,52217,52221],"class_list":{"0":"post-162000","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-de-opinion","8":"tag-defensa-de-funcionarios-gobierno","9":"tag-imagen-presidencial-sheinbaum","10":"tag-liderazgo-presidencial-mexico","11":"tag-mananeras-claudia-sheinbaum","12":"tag-percepcion-autoridad-presidencial"},"yoast_head":"\nAFECTAN LA IMAGEN DE LA PRESIDENTA - 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