{"id":163441,"date":"2026-02-12T19:56:13","date_gmt":"2026-02-13T01:56:13","guid":{"rendered":"https:\/\/lospoliticosveracruz.com\/?p=163441"},"modified":"2026-02-12T19:56:14","modified_gmt":"2026-02-13T01:56:14","slug":"viernes-13-y-carnaval-dia-del-amor-y-la-amistad","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=163441","title":{"rendered":"VIERNES 13 Y CARNAVAL; D\u00cdA DEL AMOR Y LA AMISTAD"},"content":{"rendered":"\n

Jos\u00e9 Luis Enr\u00edquez Ambell <\/strong><\/p>\n\n\n\n

Caf\u00e9 de Ma\u00f1ana<\/em><\/p>\n\n\n\n

San Valent\u00edn se ha consolidado en la poblaci\u00f3n mexicana, y desde hace varias d\u00e9cadas es una de las fechas m\u00e1s importantes y cr\u00edticas para el ecosistema del comercio en su conjunto – ahora electr\u00f3nico y el marketing digital – y que le situ\u00e1 ligeramente atr\u00e1s de las temporadas masivas como el Buen Fin y la Navidad.<\/p>\n\n\n\n

Y es que el d\u00eda 14 de febrero pas\u00f3 de un intercambio de regalos, comida o cena, y es ya una red amplia y hasta compleja en t\u00e9rminos de las interacciones digitales desde varias semanas antes al 14 de febrero, cambiando incluso la conducta y comportamiento en la poblaci\u00f3n.<\/p>\n\n\n\n

En la temporada del D\u00eda del Amor y la Amistad, ahora juegan un fuerte rol las plataformas sociales, Instagram y TikTok entre otros, y  mueven a consumidores al grado de llevarles a inspirarles para la compra de regalos en un rengl\u00f3n personalizado tendientes a ciertas experiencias rom\u00e1nticas como pueden ser los viajes a ciertos destinos.<\/p>\n\n\n\n

Y es que las interacciones no son lineales: un usuario puede descubrir un producto en un video corto, investigar rese\u00f1as en YouTube y finalmente concretar la compra a trav\u00e9s de una aplicaci\u00f3n de entrega r\u00e1pida o un marketplace. Esta omnicanalidad y nuevo veh\u00edculo para el consumo, obliga a las marcas a mantener una presencia coherente en todos los puntos de contacto digital.<\/p>\n\n\n\n

As\u00ed pues, la econom\u00eda de este fin de semana, carnaval en Veracruz y el d\u00eda de San Valent\u00edn, de acuerdo a las c\u00e1maras y los organismos empresariales del comercio y servicios, llevar\u00e1 a la poblaci\u00f3n a gastar, y con ello activar una derrama econ\u00f3mica en plena cuesta de inicio de a\u00f1o 2026.<\/p>\n\n\n\n

Hay incluso organizaciones que estiman que sea un gasto promedio de alrededor de 1,100 pesos por persona en el rengl\u00f3n de cupido, flechas y \u00abbilletes\u00bb. Y en ese sentido, el sector comercio, servicios y turismo, con especial dinamismo en giros como flores, chocolates y dulces, perfumer\u00edas, restaurantes, pasteler\u00edas, hoteles y tiendas departamentales, entre otros, siendo en menor escala quiz\u00e1 los detalles para la decoraci\u00f3n.<\/p>\n\n\n\n

En s\u00edntesis, la celebraci\u00f3n lleva a observar un \u00e1nimo de gasto creciente que se refleja en las estimaciones de la derrama econ\u00f3mica que habla de pron\u00f3sticos desde 32.5 mil millones de pesos del 2025 a los 37.2 millones de pesos este 2026.<\/p>\n\n\n\n

Lo cierto, es que la poblaci\u00f3n en su conjunto coincidimos en el deseo de que la celebraci\u00f3n se traduzca en un pleno bienestar familiar y comunitario, a trav\u00e9s de consumos y compras que lleve a predominar la armon\u00eda social, y que incluso potencie el comercio regional en apoyo a las familias.<\/p>\n\n\n\n

DE SOBREMESA<\/p>\n\n\n\n

A la mitad de la Zafra en ingenios azucareros del periodo 2025 – 2026 y con una molienda de ca\u00f1a con buenas expectativas, en d\u00f3nde la inversi\u00f3n social, la sostenibilidad y esfuerzos financieros resultan ser un desaf\u00edo para los productores en cuanto a la seguridad.<\/p>\n\n\n\n

Y es que en siglo y medio, en Veracruz, el papel de la ca\u00f1a de az\u00facar tiene presencia en la mitad de los 212 territorios municipales y en las regiones donde existe una f\u00e1brica son un eje del y para el desarrollo econ\u00f3mico, social y ambiental, la generaci\u00f3n de empleo y tejido social en las demarcaciones, la versatilidad de la ca\u00f1a que es base para producci\u00f3n az\u00facares, mieles, alcohol carburante, cogeneraci\u00f3n de energ\u00eda y m\u00e1s de 120 subproductos y otros derivados. <\/p>\n\n\n\n

Y en ese sentido, se vienen incrementando las voces entre la comunidad ca\u00f1era, azucarera e industrial por el aumento de alteraciones del orden p\u00fablico – ciertas intimidaciones – y que tarde o temprano afectar\u00eda gravemente a la econom\u00eda regional.<\/p>\n\n\n\n

Las autoridades municipales – primer nivel de gobierno – como sedes locales y regionales de las 18 factor\u00edas en producci\u00f3n, deber\u00edan estar m\u00e1s atentas y alertas as\u00ed como, cerca de los industriales, productores y trabajadores del sector ca\u00f1ero – azucarero.<\/p>\n\n\n\n

\u00a1ES CUANTO!<\/p>\n\n\n\n

enriquezambell@gmail.com;<\/p>\n\n\n\n

enamjl62@gmail.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Jos\u00e9 Luis Enr\u00edquez Ambell  Caf\u00e9 de Ma\u00f1ana San Valent\u00edn se ha consolidado en la poblaci\u00f3n mexicana, y desde hace varias d\u00e9cadas es una de las fechas m\u00e1s importantes y cr\u00edticas para el ecosistema del comercio en su conjunto – ahora electr\u00f3nico y el marketing digital – y que le situ\u00e1 ligeramente atr\u00e1s de las temporadas […]<\/p>\n","protected":false},"author":2,"featured_media":141435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[],"class_list":{"0":"post-163441","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-de-opinion"},"yoast_head":"\nVIERNES 13 Y CARNAVAL; D\u00cdA DEL AMOR Y LA AMISTAD - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=163441\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIERNES 13 Y CARNAVAL; 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