{"id":172452,"date":"2026-05-25T21:15:00","date_gmt":"2026-05-26T03:15:00","guid":{"rendered":"https:\/\/lospoliticosveracruz.com\/?p=172452"},"modified":"2026-05-25T11:14:53","modified_gmt":"2026-05-25T17:14:53","slug":"zenyazen-hace-agua","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=172452","title":{"rendered":"ZENYAZEN \u201cHACE AGUA\u201d"},"content":{"rendered":"
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Salvador Mu\u00f1oz
<\/strong>Los Pol\u00edticos
<\/em>Hay pol\u00edticos a los que la oposici\u00f3n les hace da\u00f1o y hay otros a los que su propio equipo les cava la tumba con pala, retroexcavadora y transmisi\u00f3n en vivo.
El caso de Zenyazen Escobar merece estudio en cualquier manual moderno de comunicaci\u00f3n pol\u00edtica\u2026 o de c\u00f3mo convertir una crisis manejable en una serie por cap\u00edtulos de Netflix, pero versi\u00f3n low budget\u2026 de bajo presupuesto, para que entienda el equipo Zen\u2026
Porque, hay que decirlo: el diputado federal tuvo, al menos durante unas horas, la posibilidad de controlar la narrativa, haberse adelantado, dar la cara, explicar qu\u00e9 hac\u00eda ah\u00ed y hasta ponerse el calzoncillo de rescatista tropical. El h\u00e9roe de la Riviera. El Aquam\u00e1n regi\u00f3n 4T. Pero no.
Antes de cualquier estrategia, antes de cualquier control de da\u00f1os, antes de cualquier explicaci\u00f3n coherente, apareci\u00f3 el famoso parte informativo que se reg\u00f3 como p\u00f3lvora y lo coloc\u00f3 pr\u00e1cticamente como propietario del yate incendiado. Y ah\u00ed empez\u00f3 su naufragio.
Despu\u00e9s vino el desfile cl\u00e1sico del manual morenista contempor\u00e1neo: desmentidos, aclaraciones, \u201cyo no fui\u201d, \u201cyo s\u00f3lo pasaba por ah\u00ed\u201d, testimonios cruzados, familiares de lesionadas, videos filtrados y, por supuesto, la joya de la corona: la grabaci\u00f3n donde \u201caparece\u201d Zenyazen en moto acu\u00e1tica rondando la escena como si alguien hubiera mezclado Baywatch con pel\u00edcula de Capulina all\u00e1 por los 60.
\u201c\u00a1Pruebas! \u00a1Pruebas! \u00a1Pruebas!\u201d, dir\u00edan algunos compa\u00f1eros de su movimiento.
Y s\u00ed\u2026 pruebas hubo de sobra para alimentar redes sociales, memes y sorna durante d\u00edas.
Pero cuando parec\u00eda que ya no pod\u00edan equivocarse m\u00e1s, apareci\u00f3 el verdadero talento de su equipo de comunicaci\u00f3n.
Porque justo en el pico de las cr\u00edticas, cuando las redes todav\u00eda herv\u00edan entre memes, sospechas y burlas, a alguien \u2013un genio t\u00e1ctico, sin duda\u2013 se le ocurri\u00f3 subir una fotograf\u00eda de Zenyazen junto a Ana Miriam Ferr\u00e1ez felicit\u00e1ndola por su cumplea\u00f1os.
S\u00ed. Ana Miriam Ferr\u00e1ez.
La misma que ven\u00eda de su propio viacrucis digital por aquello de manejar \u201cen reversa y con prisa\u201d, convertida ya en personaje recurrente de notimemes y columnas pol\u00edticas.
Entonces uno ya no sabe si aquello era control de da\u00f1os o concurso de popularidad negativa.
\u00bfQui\u00e9n era m\u00e1s repudiado?
\u00bfQui\u00e9n cargaba m\u00e1s negativos?
\u00bfQui\u00e9n resultaba menos cre\u00edble ante la opini\u00f3n p\u00fablica?
Porque si algo logr\u00f3 esa fotograf\u00eda fue recordarle a la gente que existen crisis que todav\u00eda no terminan\u2026 y otras que apenas empiezan.
Lo verdaderamente preocupante para Zenyazen no es el incendio del yate. Ni siquiera el desgaste moment\u00e1neo. La pol\u00edtica mexicana ha demostrado que la memoria p\u00fablica suele durar menos que un TikTok.
El problema real es otro: la percepci\u00f3n de frivolidad, desconexi\u00f3n y soberbia que termina quedando cuando una crisis se maneja con semejante torpeza.
Porque una cosa es que la oposici\u00f3n te golpee y otra muy distinta es descubrir que tus propios estrategas trabajan como infiltrados.
Si Zenyazen Escobar tiene aspiraciones rumbo al 2027 todav\u00eda tiene mucho mar por navegar\u2026 pero, sobre todo, mucho hoyo que tapar porque lleva dos semanas \u201chaciendo agua\u201d\u2026 y quiz\u00e1 lo primero que tiene que hacer es cambiar de salvavidas porque el que trae es de plomo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Salvador Mu\u00f1ozLos Pol\u00edticosHay pol\u00edticos a los que la oposici\u00f3n les hace da\u00f1o y hay otros a los que su propio equipo les cava la tumba con pala, retroexcavadora y transmisi\u00f3n en vivo.El caso de Zenyazen Escobar merece estudio en cualquier manual moderno de comunicaci\u00f3n pol\u00edtica\u2026 o de c\u00f3mo convertir una crisis manejable en una serie […]<\/p>\n","protected":false},"author":2,"featured_media":141805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[],"class_list":{"0":"post-172452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-de-opinion"},"yoast_head":"\nZENYAZEN \u201cHACE AGUA\u201d - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=172452\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZENYAZEN \u201cHACE AGUA\u201d - 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