{"id":174580,"date":"2026-06-21T21:56:11","date_gmt":"2026-06-22T03:56:11","guid":{"rendered":"https:\/\/lospoliticosveracruz.com\/?p=174580"},"modified":"2026-06-21T21:56:12","modified_gmt":"2026-06-22T03:56:12","slug":"turismo-y-mundial-2026","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=174580","title":{"rendered":"TURISMO Y MUNDIAL 2026"},"content":{"rendered":"
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\"\"<\/a><\/figure>\n<\/div>\n\n\n

Jorge Ram\u00f3n Rizzo*<\/strong><\/p>\n\n\n\n

Focus Group
<\/em><\/p>\n\n\n\n

\u00bfQu\u00e9 se est\u00e1 haciendo bien? y \u00bfQu\u00e9 se est\u00e1 haciendo mal? para promover el turismo hacia M\u00e9xico en la actual Copa Mundial de F\u00fatbol de la FIFA 2026, son preguntas base que sirven para hacer un ejercicio que me parece oportuno, cuando han transcurrido doce d\u00edas de haber iniciado la justa deportiva.<\/p>\n\n\n\n

Sin duda, M\u00e9xico se encuentra ante una oportunidad hist\u00f3rica al coorganizar la Copa Mundial de la FIFA, que es quiz\u00e1 el mayor escaparate global y que coloca al pa\u00eds en el centro de la atenci\u00f3n del planeta entero. Este evento deportivo no es solo una fiesta de f\u00fatbol, sino tambi\u00e9n la plataforma de promoci\u00f3n tur\u00edstica m\u00e1s masiva de la d\u00e9cada. A medida que arriban miles de aficionados de todo el planeta, se hace evidente que la estrategia tur\u00edstica mexicana presenta tanto aciertos brillantes como grietas preocupantes que exigen atenci\u00f3n inmediata.<\/p>\n\n\n\n

Si hablamos de lo positivo, debo empezar hablando de la diversificaci\u00f3n de la oferta tur\u00edstica es el mayor acierto de la campa\u00f1a actual. M\u00e9xico entendi\u00f3 que el aficionado moderno busca m\u00e1s que un partido de f\u00fatbol. La promoci\u00f3n oficial ha sabido entrelazar los estadios con las riquezas culturales, gastron\u00f3micas y arqueol\u00f3gicas cercanas a las sedes de Ciudad de M\u00e9xico, Guadalajara y Monterrey.<\/p>\n\n\n\n

Se promociona con \u00e9xito que un juego en el Estadio Azteca puede complementarse con una visita a Teotihuac\u00e1n o canales de Xochimilco, ampliando la derrama econ\u00f3mica hacia sectores tradicionales o incluso involucrar destinos de playa del Golfo de M\u00e9xico en Veracruz, para\u00edsos de turismo enol\u00f3gico en Quer\u00e9taro, o turismo colonial en Guanajuato.<\/p>\n\n\n\n

Mucho tuvo que ver la secretaria de Turismo Josefina Rodr\u00edguez Zamora en concretar antes del Mundial, una serie de alianzas estrat\u00e9gicas internacionales, as\u00ed como la digitalizaci\u00f3n que tambi\u00e9n ha caminado con paso firme, al igual que la colaboraci\u00f3n estrecha con aerol\u00edneas y agencias globales que ha facilitado la creaci\u00f3n de paquetes tur\u00edsticos integrales.<\/p>\n\n\n\n

Tambi\u00e9n son m\u00e9rito de SECTUR, el despliegue de gu\u00edas digitales multiling\u00fces, aplicaciones m\u00f3viles oficiales con mapas interactivos de las sedes y campa\u00f1as multimedia de alto impacto en redes sociales han logrado proyectar una imagen moderna, hospitalaria y culturalmente vibrante de M\u00e9xico.<\/p>\n\n\n\n

Pero tambi\u00e9n hay escenarios de oportunidad para mejorar y la saturaci\u00f3n de los destinos clave y el olvido de las regiones no mundialistas representan, a mi juicio y de quienes consult\u00e9 para escribir \u00e9sta entrega, el principal error estrat\u00e9gico, ya que al concentrar casi la totalidad de los reflectores en las tres ciudades sede, se ha provocado una centralizaci\u00f3n excesiva del turismo.<\/p>\n\n\n\n

Esto no solo genera una presi\u00f3n insostenible sobre la infraestructura urbana y hotelera de estas metr\u00f3polis, sino que deja en el abandono a joyas tur\u00edsticas como los Pueblos M\u00e1gicos, las playas del Pac\u00edfico o la Riviera Maya, que bien pudieron beneficiarse de rutas tur\u00edsticas conectadas.<\/p>\n\n\n\n

Las fallas en infraestructura de transporte y la gesti\u00f3n de la seguridad siguen siendo el tal\u00f3n de Aquiles de la experiencia del visitante. Aunque las zonas hoteleras y los per\u00edmetros de los estadios cuentan con blindaje policial, la conectividad terrestre interurbana sigue mostrando deficiencias.<\/p>\n\n\n\n

Las tarifas de transporte local se han disparado sin una regulaci\u00f3n efectiva, provocando abusos comerciales que manchan la reputaci\u00f3n del destino. Asimismo, la falta de una campa\u00f1a de comunicaci\u00f3n internacional agresiva para contrarrestar las alertas de viaje de otros gobiernos genera incertidumbre, sobre todo en el turista primerizo.<\/p>\n\n\n\n

El Mundial de f\u00fatbol es un aparador moment\u00e1neo, pero sus efectos en la reputaci\u00f3n de un pa\u00eds son permanentes. M\u00e9xico est\u00e1 haciendo un trabajo sobresaliente al vender su identidad, su calidez y su folclor al mundo mediante herramientas digitales modernas. Sin embargo, la miop\u00eda de centralizar los flujos tur\u00edsticos y la falta de controles estrictos sobre el transporte y la seguridad local amenazan con opacar los esfuerzos promocionales.<\/p>\n\n\n\n

Para capitalizar este evento m\u00e1s all\u00e1 del silbatazo final, las autoridades y el sector privado deben corregir el rumbo urgentemente. Se requiere dispersar a los visitantes hacia estados vecinos mediante corredores tur\u00edsticos expr\u00e9s y garantizar una experiencia de viaje segura y econ\u00f3micamente justa. El gol de la promoci\u00f3n tur\u00edstica ya se anot\u00f3; ahora falta asegurar el partido defendiendo la calidad de la experiencia del usuario en el terreno de juego.<\/p>\n\n\n\n

*Periodista\/Tlaxcala<\/p>\n","protected":false},"excerpt":{"rendered":"

Jorge Ram\u00f3n Rizzo* Focus Group \u00bfQu\u00e9 se est\u00e1 haciendo bien? y \u00bfQu\u00e9 se est\u00e1 haciendo mal? para promover el turismo hacia M\u00e9xico en la actual Copa Mundial de F\u00fatbol de la FIFA 2026, son preguntas base que sirven para hacer un ejercicio que me parece oportuno, cuando han transcurrido doce d\u00edas de haber iniciado la […]<\/p>\n","protected":false},"author":2,"featured_media":168621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[68008,68009,61245,41841,68007,2156,68006],"class_list":{"0":"post-174580","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-de-opinion","8":"tag-centralizacion-turistica-sedes","9":"tag-infraestructura-y-seguridad-visitantes","10":"tag-jorge-ramon-rizzo","11":"tag-josefina-rodriguez-zamora","12":"tag-promocion-turistica-mexico","13":"tag-sectur","14":"tag-turismo-mundial-2026"},"yoast_head":"\nTURISMO Y MUNDIAL 2026 - 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