{"id":176547,"date":"2026-07-16T21:50:00","date_gmt":"2026-07-17T03:50:00","guid":{"rendered":"https:\/\/lospoliticosveracruz.com\/?p=176547"},"modified":"2026-07-16T20:32:27","modified_gmt":"2026-07-17T02:32:27","slug":"los-5-millones-de-pepin","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=176547","title":{"rendered":"LOS 5 MILLONES DE PEP\u00cdN"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/lospoliticosveracruz.com\/wp-content\/uploads\/2026\/06\/Contribuciones-Xalapa.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"280\" src=\"https:\/\/lospoliticosveracruz.com\/wp-content\/uploads\/2026\/06\/Contribuciones-Xalapa.jpg\" alt=\"\" class=\"wp-image-175317\" style=\"width:403px;height:auto\" srcset=\"https:\/\/lospoliticosveracruz.com\/wp-content\/uploads\/2026\/06\/Contribuciones-Xalapa.jpg 336w, https:\/\/lospoliticosveracruz.com\/wp-content\/uploads\/2026\/06\/Contribuciones-Xalapa-300x250.jpg 300w, https:\/\/lospoliticosveracruz.com\/wp-content\/uploads\/2026\/06\/Contribuciones-Xalapa-150x125.jpg 150w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><strong>Salvador Mu\u00f1oz<\/strong><\/p>\n\n\n\n<p><em>Los Pol\u00edticos<\/em><\/p>\n\n\n\n<p>\u00bfCu\u00e1ndo las redes sociales adquirieron un significado tan especial para los pol\u00edticos?<\/p>\n\n\n\n<p>A riesgo de equivocarme, Barack Obama pudiera hablar de ello mejor que muchos.<\/p>\n\n\n\n<p>Su campa\u00f1a convirti\u00f3 las redes sociales en algo m\u00e1s que un espacio para subir la foto del candidato abrazando viejitas, cargando ni\u00f1os o comi\u00e9ndose un taco con demasiada salsa para demostrar que es pueblo.<\/p>\n\n\n\n<p>En aquellos tiempos, tener m\u00e1s de dos millones de seguidores en Facebook era una barbaridad. Eran los inicios de la pol\u00edtica en redes sociales. Hoy, esas cifras ya fueron pulverizadas.<\/p>\n\n\n\n<p>La presidenta Claudia Sheinbaum, por citar un ejemplo, supera los nueve millones de seguidores tan s\u00f3lo en TikTok.<\/p>\n\n\n\n<p>En Veracruz, Polo Deschamps encontr\u00f3 otra veta. Ya no era el informe de labores del alcalde, el banderazo de obra ni la fotograf\u00eda revisando un bache con cara de preocupaci\u00f3n. Era el padre conviviendo con sus hijos. Lo cotidiano. Lo dom\u00e9stico. Lo que cualquier especialista en comunicaci\u00f3n quiz\u00e1s hubiera descartado por \u201cpoco pol\u00edtico\u201d termin\u00f3 d\u00e1ndole reflectores nacionales y llev\u00e1ndolo a rozar los 300 mil seguidores.<\/p>\n\n\n\n<p>Las redes cambiaron las reglas.<\/p>\n\n\n\n<p>Y si hablamos de pol\u00edticos convertidos en fen\u00f3menos digitales, Pep\u00edn Ruiz es, por lo menos en Veracruz, un personaje digno de estudio:<\/p>\n\n\n\n<p>Cinco millones de seguidores. S\u00ed. Cinco millones.<\/p>\n\n\n\n<p>Y antes de que empiecen los expertos de caf\u00e9, teclado y algoritmo, vamos poniendo sobre la mesa los argumentos en contra.<\/p>\n\n\n\n<p>Primero: Los likes no son votos.<\/p>\n\n\n\n<p>De acuerdo.<\/p>\n\n\n\n<p>Segundo: Es evidente que esos cinco millones de seguidores no viven todos en Veracruz, Boca del R\u00edo, Medell\u00edn o en la zona conurbada. Tambi\u00e9n de acuerdo.<\/p>\n\n\n\n<p>Ya despejado eso, vamos al otro lado de la cancha.<\/p>\n\n\n\n<p>Primera l\u00ednea a favor:<\/p>\n\n\n\n<p>La influencia de Pep\u00edn Ruiz sobre cinco millones de personas tendr\u00eda que analizarse geogr\u00e1ficamente. Saber d\u00f3nde est\u00e1n, qu\u00e9 edades tienen, qu\u00e9 consumen y desde qu\u00e9 municipios interact\u00faan. Eso ya es tarea del webmaster, del estratega digital o del muchacho que s\u00ed entiende esas gr\u00e1ficas que los pol\u00edticos miran fijamente fingiendo que comprenden.<\/p>\n\n\n\n<p>Segunda l\u00ednea a favor:<\/p>\n\n\n\n<p>No tengo duda de que un n\u00famero importante de esos seguidores se encuentra en Veracruz y particularmente en la zona conurbada.<\/p>\n\n\n\n<p>Tercera:<\/p>\n\n\n\n<p>Si Pep\u00edn quisiera participar como candidato en las elecciones de 2027, su condici\u00f3n de influencer y pol\u00edtico ampliar\u00eda considerablemente sus posibilidades.<\/p>\n\n\n\n<p>Pero hay una cuarta l\u00ednea a favor. Y quiz\u00e1s sea la m\u00e1s poderosa. Por encima de Morena. Por encima de la pol\u00edtica. Por encima del algoritmo y de los cinco millones de followers.<\/p>\n\n\n\n<p>Pep\u00edn es identificado por muchos porte\u00f1os y habitantes de la zona conurbada como una persona altruista. Buena. Noble.&nbsp;&nbsp;Solidaria. O use usted el adjetivo que quiera para describir a alguien de quien se dice: \u201cEse cuate te echa la mano\u201d.<\/p>\n\n\n\n<p>Conste: No dije pol\u00edtico. No dije influencer. Quiz\u00e1s algunos ni siquiera lo identifiquen como morenista. Lo identifican por ayudar.<\/p>\n\n\n\n<p>Y en pol\u00edtica, aunque parezca incre\u00edble, todav\u00eda hay atributos que no se pueden fabricar con un reel de treinta segundos ni comprando publicidad segmentada.<\/p>\n\n\n\n<p>Ahora bien, si Pep\u00edn Ruiz decidiera participar en 2027, ya fuera por una diputaci\u00f3n local o federal, se pudiera pensar que tiene pr\u00e1cticamente todo para intentarlo, adem\u00e1s de cinco millones de seguidores.<\/p>\n\n\n\n<p>Pero imaginemos que no tiene inter\u00e9s en aparecer en una boleta. Aun as\u00ed, pudiera convertirse en un activo importante para Morena en la suma de voluntades alrededor de sus candidatos y candidatas en la zona conurbada. Porque para Morena, el objetivo de 2027 no tendr\u00eda que ser solamente ganar curules. Tendr\u00eda que ganarlas de manera contundente. Sin dudas. Sin matem\u00e1ticas electorales creativas. Sin aquello de \u201cganamos porque perdimos menos\u201d. El reto ser\u00eda dejar constancia de dos cosas:<\/p>\n\n\n\n<p>Que Morena sigue siendo el partido mayoritario en Veracruz y que el trabajo de Roc\u00edo Nahle convence al electorado. Para eso se necesitan candidatos. Estructuras. Operaci\u00f3n pol\u00edtica. Territorio. Pero tampoco estorba tener cerca a alguien capaz de hablarle, desde una pantalla, a cinco millones de personas.<\/p>\n\n\n\n<p>Porque s\u00ed:<\/p>\n\n\n\n<p>Los likes no son votos pero cinco millones de personas mirando hacia el mismo lugar tampoco son cualquier cosa.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salvador Mu\u00f1oz Los Pol\u00edticos \u00bfCu\u00e1ndo las redes sociales adquirieron un significado tan especial para los pol\u00edticos? A riesgo de equivocarme, Barack Obama pudiera hablar de ello mejor que muchos. Su campa\u00f1a convirti\u00f3 las redes sociales en algo m\u00e1s que un espacio para subir la foto del candidato abrazando viejitas, cargando ni\u00f1os o comi\u00e9ndose un taco [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":141425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[1249,597,1290,3578,195],"class_list":{"0":"post-176547","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-de-opinion","8":"tag-bursatilizacion","9":"tag-municipios","10":"tag-politica","11":"tag-rocio-nahle","12":"tag-veracruz"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LOS 5 MILLONES DE PEP\u00cdN - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=176547\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LOS 5 MILLONES DE PEP\u00cdN - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Salvador Mu\u00f1oz Los Pol\u00edticos \u00bfCu\u00e1ndo las redes sociales adquirieron un significado tan especial para los pol\u00edticos? A riesgo de equivocarme, Barack Obama pudiera hablar de ello mejor que muchos. Su campa\u00f1a convirti\u00f3 las redes sociales en algo m\u00e1s que un espacio para subir la foto del candidato abrazando viejitas, cargando ni\u00f1os o comi\u00e9ndose un taco [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lospoliticosveracruz.com\/?p=176547\" \/>\n<meta property=\"og:site_name\" content=\"Los pol\u00edticos Veracruz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Notimemes-de-los-Polticos\/61565672886568\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-17T03:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lospoliticosveracruz.com\/wp-content\/uploads\/2025\/04\/Pompeyo-e1776307406459.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lo viste en Los Pol\u00edticos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LosPoliticosVer\" \/>\n<meta name=\"twitter:site\" content=\"@LosPoliticosVer\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lo viste en Los Pol\u00edticos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=176547#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=176547\"},\"author\":{\"name\":\"Lo viste en Los Pol\u00edticos\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#\\\/schema\\\/person\\\/b8702bb0e538456e6efd07080bf2a4a2\"},\"headline\":\"LOS 5 MILLONES DE PEP\u00cdN\",\"datePublished\":\"2026-07-17T03:50:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=176547\"},\"wordCount\":736,\"publisher\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=176547#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Pompeyo-e1776307406459.jpg\",\"keywords\":[\"bursatilizaci\u00f3n\",\"municipios\",\"pol\u00edtica\",\"Roc\u00edo Nahle\",\"Veracruz\"],\"articleSection\":[\"De Opini\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=176547\",\"url\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=176547\",\"name\":\"LOS 5 MILLONES DE PEP\u00cdN - 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