{"id":178988,"date":"2026-08-20T14:41:18","date_gmt":"2026-08-20T20:41:18","guid":{"rendered":"https:\/\/lospoliticosveracruz.com\/?p=178988"},"modified":"2026-08-20T17:02:38","modified_gmt":"2026-08-20T23:02:38","slug":"un-premio-tambien-fija-la-vara","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=178988","title":{"rendered":"UN PREMIO TAMBI\u00c9N FIJA LA VARA"},"content":{"rendered":"
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\"\"<\/a><\/figure>\n<\/div>\n\n\n

Ra\u00fal Contreras Zubieta Franco<\/strong><\/p>\n\n\n\n

Frontera Universitaria<\/p>\n\n\n\n

Hay una palabra que aparece con enorme facilidad cuando universidades, empresas y organizaciones hablan de proyectos sociales: el impacto. Pero las complicaciones surgen cuando hay que precisar \u00bfqu\u00e9 significa?, \u00bfa cu\u00e1ntas personas involucra?, \u00bfqu\u00e9 es lo que cambia?, \u00bfdurante cu\u00e1nto tiempo?, y sobre todo, \u00bfcon qu\u00e9 evidencia se sostiene? La convocatoria 2026 del Premio Eugenio Garza Sada ofrece una buena oportunidad para observar esa discusi\u00f3n desde un caso concreto.<\/p>\n\n\n\n

Convocado por el Tecnol\u00f3gico de Monterrey y FEMSA, el premio re\u00fane bajo un mismo reconocimiento el liderazgo empresarial humanista, el emprendimiento social y la innovaci\u00f3n social estudiantil. Y aunque estos son espacios distintos, con participantes y reglas propias, obligan a responder en una misma direcci\u00f3n: qu\u00e9 resultados justifican que una iniciativa reciba un apoyo econ\u00f3mico, visibilidad y reconocimiento p\u00fablico.<\/p>\n\n\n\n

El dise\u00f1o de los est\u00edmulos dice algo, a su manera, sobre el tema. En liderazgo empresarial humanista, un mill\u00f3n y medio de pesos se destinan a una asociaci\u00f3n elegida por la persona reconocida. Para emprendimiento social, el apoyo asciende a dos millones de pesos destinados a impulsar la iniciativa de la organizaci\u00f3n. La categor\u00eda estudiantil contempla un mill\u00f3n de pesos, de los cuales la mitad se destina al desarrollo del proyecto y el resto a una experiencia internacional ligada al emprendimiento. El dinero, en otras palabras, no llega al mismo sitio porque tampoco cumple la misma funci\u00f3n (FEMSA & Tecnol\u00f3gico de Monterrey, 2026).<\/p>\n\n\n\n

La categor\u00eda de innovaci\u00f3n social estudiantil tiene una delimitaci\u00f3n importante al estar dirigida \u00fanicamente a estudiantes del Tecnol\u00f3gico de Monterrey y la Universidad Tecmilenio, as\u00ed como a egresadas y egresados de ambas instituciones con no m\u00e1s de dos a\u00f1os de haber concluido sus estudios y menores de 30 a\u00f1os. Ese l\u00edmite orienta la lectura de la convocatoria: permite entender su alcance real y evita convertir un programa institucional en una representaci\u00f3n de todo el sistema universitario mexicano.<\/p>\n\n\n\n

Desde su creaci\u00f3n, en 1993, el premio ha distinguido 78 proyectos que, de acuerdo con sus organizadores, han beneficiado a m\u00e1s de nueve millones de personas en m\u00e1s de 24 estados del pa\u00eds. La cifra permite dimensionar la trayectoria del reconocimiento, aunque no sustituye la revisi\u00f3n de lo que cada proyecto consigui\u00f3, durante cu\u00e1nto tiempo y en qu\u00e9 condiciones.<\/p>\n\n\n\n

Liderazgo, humanismo, innovaci\u00f3n, desarrollo social e impacto son palabras f\u00e1ciles de incorporar al discurso institucional. Probarlas es bastante m\u00e1s dif\u00edcil.<\/p>\n\n\n\n

Que una presentaci\u00f3n resulte convincente, o que cuente una buena historia, no basta para asegurar que una iniciativa cambi\u00f3 una comunidad. Falta determinar qu\u00e9 ocurri\u00f3, a qui\u00e9n alcanz\u00f3, durante cu\u00e1nto tiempo y qu\u00e9 evidencia permite atribuir ese resultado al proyecto.<\/p>\n\n\n\n

Cuando esas palabras forman parte de los criterios de un premio, obliga a traducirlas en criterios comparables y a establecer una distinci\u00f3n puntual: intenci\u00f3n y resultado no significan lo mismo.<\/p>\n\n\n\n

Trabajar durante a\u00f1os con compromiso no garantiza que una organizaci\u00f3n pueda probar el efecto de sus acciones; ser creativo tampoco asegura que un proyecto universitario haya encontrado una forma razonable de medir lo que produjo. Reconocer esas diferencias no debilita el trabajo social: lo vuelve m\u00e1s legible.<\/p>\n\n\n\n

En la categor\u00eda estudiantil, la discusi\u00f3n entra directamente al terreno universitario, ya que las universidades hablan con frecuencia de emprendimiento e innovaci\u00f3n social, pero un premio pone esos conceptos frente a proyectos concretos. Eso implica que ya no alcanza con una idea atractiva o un buen discurso de presentaci\u00f3n. Hay que explicar qu\u00e9 problema atendi\u00f3 el proyecto, qu\u00e9 decisiones implic\u00f3, qui\u00e9nes participaron y qu\u00e9 evidencia sostiene que ocurri\u00f3 algo m\u00e1s que una actividad bien organizada.<\/p>\n\n\n\n

Este premio puede leerse, entonces, m\u00e1s all\u00e1 de la ceremonia y del monto econ\u00f3mico, pues su centro de inter\u00e9s est\u00e1, sobre todo, en la vara que utiliza. Reconocer liderazgo o impacto social implica decidir qu\u00e9 significan esas palabras y cu\u00e1nta evidencia hace falta para sostenerlas.<\/p>\n\n\n\n

Referencia<\/p>\n\n\n\n

FEMSA & Tecnol\u00f3gico de Monterrey. (2026, 19 de febrero). Convocatoria abierta: Legado que impulsa el cambio, Premio Eugenio Garza Sada 2026 [Comunicado de prensa]. FEMSA. https:\/\/www.femsa.com\/es\/sala-de-prensa\/comunicado\/convocatoria-abierta-legado-que-impulsa-el-cambio-premio-eugenio-garza-sada-2026\/<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ra\u00fal Contreras Zubieta Franco Frontera Universitaria Hay una palabra que aparece con enorme facilidad cuando universidades, empresas y organizaciones hablan de proyectos sociales: el impacto. Pero las complicaciones surgen cuando hay que precisar \u00bfqu\u00e9 significa?, \u00bfa cu\u00e1ntas personas involucra?, \u00bfqu\u00e9 es lo que cambia?, \u00bfdurante cu\u00e1nto tiempo?, y sobre todo, \u00bfcon qu\u00e9 evidencia se sostiene? […]<\/p>\n","protected":false},"author":2,"featured_media":170842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[25942,20020,70771,70772,70770,63243,2505],"class_list":{"0":"post-178988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-de-opinion","8":"tag-emprendimiento","9":"tag-femsa","10":"tag-impacto-social","11":"tag-innovacion-universitaria","12":"tag-premio-eugenio-garza-sada","13":"tag-raul-contreras-zubieta-franco","14":"tag-tecnologico-de-monterrey"},"yoast_head":"\nUN PREMIO TAMBI\u00c9N FIJA LA VARA - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=178988\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UN PREMIO TAMBI\u00c9N FIJA LA VARA - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Ra\u00fal Contreras Zubieta Franco Frontera Universitaria Hay una palabra que aparece con enorme facilidad cuando universidades, empresas y organizaciones hablan de proyectos sociales: el impacto. 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Pero las complicaciones surgen cuando hay que precisar \u00bfqu\u00e9 significa?, \u00bfa cu\u00e1ntas personas involucra?, \u00bfqu\u00e9 es lo que cambia?, \u00bfdurante cu\u00e1nto tiempo?, y sobre todo, \u00bfcon qu\u00e9 evidencia se sostiene? 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