{"id":2062,"date":"2014-09-19T02:19:00","date_gmt":"2014-09-19T02:19:00","guid":{"rendered":"http:\/\/www.lospoliticosveracruz.com.mx\/?p=2062"},"modified":"2014-10-10T02:59:51","modified_gmt":"2014-10-10T02:59:51","slug":"la-hora-del-cafe","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=2062","title":{"rendered":"La hora del caf\u00e9"},"content":{"rendered":"<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/www.lospoliticosveracruz.com.mx\/wp-content\/uploads\/2014\/09\/Cafe.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/www.lospoliticosveracruz.com.mx\/wp-content\/uploads\/2014\/09\/Cafe.jpg\" height=\"190\" width=\"320\" \/><\/a><\/div>\n<div><b><br \/><\/b><\/div>\n<p><b>Luis Alberto Romero<\/b><br \/><i>Hora Cero<\/i><\/p>\n<p>Hace dos a\u00f1os, la Asociaci\u00f3n Mexicana de la Cadena Productiva del Caf\u00e9 y la Asociaci\u00f3n Nacional de la Industria del Caf\u00e9 presentaron un trabajo sobre el mercado nacional y regional de ese producto, en el que se incluyen los h\u00e1bitos de consumo, la cadena de distribuci\u00f3n y la producci\u00f3n del grano.<br \/>En su parte medular, ese trabajo destaca que el consumo nacional del caf\u00e9 ha registrado un aumento sistem\u00e1tico en la \u00faltima d\u00e9cada, que la producci\u00f3n se concentra en cinco regiones del pa\u00eds y que las proyecciones para los pr\u00f3ximos a\u00f1os son favorables a la regi\u00f3n de Veracruz.<a name='more'><\/a><br \/>Entre 2005 y 2010, en M\u00e9xico se consumieron 2 millones 700 mil sacos de caf\u00e9 verde, que equivale a m\u00e1s de 120 millones de kilogramos; en los nuevos h\u00e1bitos de los mexicanos, destaca una mayor presencia en el mercado de cadenas de cafeter\u00edas, cuyo sector registra un repunte que llama la atenci\u00f3n.<br \/>El mexicano toma actualmente menos caf\u00e9 soluble que antes. En 2005, la participaci\u00f3n de ese producto en los anaqueles de las tiendas alcanzaba m\u00e1s del 88 por ciento del volumen total, mientras que hoy no llega al 86; en contraparte, el caf\u00e9 tostado o molido ha crecido a un ritmo de 10 por ciento anual.<br \/>En cuanto al consumo en cafeter\u00edas, el caf\u00e9 soluble no llega al 30 por ciento de la participaci\u00f3n en ese sector, mientras que el caf\u00e9 molido supera el 55 por ciento.<br \/>Por otro lado, el mercado de las barras de caf\u00e9 est\u00e1 ganando terreno ante las cafeter\u00edas convencionales y, por consiguiente, revolucionando el consumo en nuestro pa\u00eds.<br \/>Ayer, por cierto, el peri\u00f3dico El Financiero difundi\u00f3 un interesante trabajo sobre la presencia de las cafeter\u00edas en el mercado nacional y particularmente, de las grandes cadenas o franquicias: en los n\u00fameros que muestra el reportaje aparecen, como las m\u00e1s importantes, Italian Coffee, Juan Valdez, Punta del Cielo y Starbucks; no hay una empresa de la entidad que destaque en ese sector, ni siquiera una que se dedique a la venta de caf\u00e9 veracruzano, a pesar de la reconocida calidad de este producto, lo cual resulta parad\u00f3jico porque Veracruz es uno de los estados con el ritmo de crecimiento m\u00e1s acelerado del pa\u00eds.<br \/>En el contexto nacional, la importancia de la entidad en el cultivo del caf\u00e9 es incuestionable; despu\u00e9s de Chiapas, donde se encuentra el 18 por ciento de los productores y el 41 por ciento de la producci\u00f3n, Veracruz es el segundo estado del pa\u00eds, con m\u00e1s de 150 mil hect\u00e1reas y 67 mil productores.<br \/>La diferencia es que mientras en el \u00faltimo lustro, la producci\u00f3n chiapaneca s\u00f3lo aument\u00f3 un punto porcentual, la veracruzana pas\u00f3 del 20 al 28 por ciento. Por cierto, con un mayor consumo y un estancamiento en la producci\u00f3n nacional, las importaciones del grano se han triplicado.<br \/>A pesar de los extraordinarios n\u00fameros del caf\u00e9 veracruzano y de que es la \u00fanica entidad que ha mantenido una tendencia en la producci\u00f3n a la alza, la mala noticia siguen siendo los problemas fitosanitarios, la broca y la roya sobre todo, los bajos precios, los inadecuados canales de comercializaci\u00f3n y la escasa promoci\u00f3n, como marca, del caf\u00e9 veracruzano. @luisromero85<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luis Alberto RomeroHora Cero Hace dos a\u00f1os, la Asociaci\u00f3n Mexicana de la Cadena Productiva del Caf\u00e9 y la Asociaci\u00f3n Nacional de la Industria del Caf\u00e9 presentaron un trabajo sobre el mercado nacional y regional de ese producto, en el que se incluyen los h\u00e1bitos de consumo, la cadena de distribuci\u00f3n y la producci\u00f3n del grano.En [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-sin-categoria"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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