{"id":2551,"date":"2014-06-10T02:36:00","date_gmt":"2014-06-10T02:36:00","guid":{"rendered":"http:\/\/www.lospoliticosveracruz.com.mx\/?p=2551"},"modified":"2014-10-10T03:00:23","modified_gmt":"2014-10-10T03:00:23","slug":"medios-de-comunicacion-o-agencias-de-publicidad","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=2551","title":{"rendered":"\u00bfMedios de comunicaci\u00f3n o Agencias de Publicidad?"},"content":{"rendered":"<p><b>Claudia Constantino<\/b><br \/><i>Cr\u00f3nicas Urgentes<\/i><\/p>\n<p> En el cabal ejercicio de la profesi\u00f3n de periodista se investigan temas de inter\u00e9s p\u00fablico, se contrastan, sintetizan, jerarquizan y publican. Para ello se recurre a fuentes period\u00edsticas (aquel emisor de datos del que se sirve el profesional de los medios de comunicaci\u00f3n para elaborar el discurso narrativo de su producto informativo) fiables y verificables. As\u00ed se elaboran art\u00edculos, que pueden tomar varias formas para su difusi\u00f3n: oral, escrita, visual.<a name='more'><\/a><br \/>Existen varios principios que gu\u00edan la labor del periodista, el principal de los cuales es el respeto por la verdad, el rigor en la b\u00fasqueda de la informaci\u00f3n fidedigna y verificable. En general, se considera buen periodista al que consigue informaci\u00f3n relevante, breve y exacta en el menor tiempo posible.<br \/>En ninguna definici\u00f3n de libro de texto, o en ninguna regla del cotidiano ejercicio period\u00edstico, el periodista: deber\u00e1 difundir sin cuestionamiento alguno las actividades de instituciones, asociaciones, partidos pol\u00edticos o sujetos, procurando que la nota sea lo m\u00e1s lucidora posible y que por sobre de todo rinda cuenta de sus destacados desempe\u00f1os.<br \/>No es funci\u00f3n de los comunicadores ayudar a construir la imagen de estadista de ning\u00fan gobernante, tampoco coludirse para ocultar a los gobernados los p\u00e9simos manejos que se hacen con los recursos p\u00fablicos, no es menester de la profesi\u00f3n observar de lejecitos las galas, cenas, comilonas, entregas de reconocimientos que ostentan el derroche, ni asistir mansamente a funciones especiales para la prensa de funciones art\u00edsticas y presentaciones de espect\u00e1culos a cambio de un pase gratis.<br \/>Una compa\u00f1era reportera de cultura recientemente evidenciaba la invitaci\u00f3n que se hizo a los medios de comunicaci\u00f3n locales para una presentaci\u00f3n de \u00f3pera, con el fin principal de que le dieran \u201cdifusi\u00f3n\u201d. Antes, para ello se pagaba publicidad en diarios y spots en la radio. No es una funci\u00f3n a beneficio de ninguna buena causa y aunque as\u00ed fuera, esa difusi\u00f3n amerita publicidad pagada.<br \/>Entonces pareciera que este pa\u00eds ya se acostumbr\u00f3 y ve como normal que los licenciados en letras, maestros, historiadores, y pr\u00e1cticamente cualquiera sean columnistas, los taxistas lancen portales de noticias, los abogados pongan diarios, los publicistas dirijan empresas de marketing pol\u00edtico. Los periodistas no se respeten.<br \/>Entre los chistes del gremio, unas generaciones atr\u00e1s escuch\u00e9 el de : \u201ccualquiera que deja el caj\u00f3n de bolero se mete a periodista\u201d. No es chistoso, es grave; el desorden y falta de respeto por una profesi\u00f3n cuya funci\u00f3n en la sociedad es fundamental, lo ha causado la perversa relaci\u00f3n de los poderosos con los due\u00f1os de los medios de comunicaci\u00f3n.<br \/>En medio de ello, tratando de sobrevivir: los verdaderos periodistas y por supuesto: una sociedad duramente vapuleada por los incontables excesos de los se\u00f1ores en el poder, muy c\u00f3modos con el hecho de no tener quien quiera evidenciar sus yerros.<br \/>Cualquier comentario para esta columna que reporta a:<br \/><a href=\"mailto:aerodita_constantino@hotmail.es\">aerodita_constantino@hotmail.es<\/a><\/p>\n<p> S\u00edgame en Twitter: @aerodita<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Claudia ConstantinoCr\u00f3nicas Urgentes En el cabal ejercicio de la profesi\u00f3n de periodista se investigan temas de inter\u00e9s p\u00fablico, se contrastan, sintetizan, jerarquizan y publican. Para ello se recurre a fuentes period\u00edsticas (aquel emisor de datos del que se sirve el profesional de los medios de comunicaci\u00f3n para elaborar el discurso narrativo de su producto informativo) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2551","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-sin-categoria"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfMedios de comunicaci\u00f3n o Agencias de Publicidad? - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=2551\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfMedios de comunicaci\u00f3n o Agencias de Publicidad? - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Claudia ConstantinoCr\u00f3nicas Urgentes En el cabal ejercicio de la profesi\u00f3n de periodista se investigan temas de inter\u00e9s p\u00fablico, se contrastan, sintetizan, jerarquizan y publican. Para ello se recurre a fuentes period\u00edsticas (aquel emisor de datos del que se sirve el profesional de los medios de comunicaci\u00f3n para elaborar el discurso narrativo de su producto informativo) [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lospoliticosveracruz.com\/?p=2551\" \/>\n<meta property=\"og:site_name\" content=\"Los pol\u00edticos Veracruz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Notimemes-de-los-Polticos\/61565672886568\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-10T02:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-10T03:00:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lospoliticosveracruz.com\/wp-content\/uploads\/2016\/07\/Logo-Dor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lospoladmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LosPoliticosVer\" \/>\n<meta name=\"twitter:site\" content=\"@LosPoliticosVer\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"lospoladmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=2551#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=2551\"},\"author\":{\"name\":\"lospoladmin\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#\\\/schema\\\/person\\\/c5fee8df75ee4700bd7f8e92859bd696\"},\"headline\":\"\u00bfMedios de comunicaci\u00f3n o Agencias de Publicidad?\",\"datePublished\":\"2014-06-10T02:36:00+00:00\",\"dateModified\":\"2014-10-10T03:00:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=2551\"},\"wordCount\":529,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#organization\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=2551#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=2551\",\"url\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=2551\",\"name\":\"\u00bfMedios de comunicaci\u00f3n o Agencias de Publicidad? 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