{"id":2614,"date":"2014-05-29T15:54:00","date_gmt":"2014-05-29T15:54:00","guid":{"rendered":"http:\/\/www.lospoliticosveracruz.com.mx\/?p=2614"},"modified":"2014-10-10T03:00:27","modified_gmt":"2014-10-10T03:00:27","slug":"huellas-digitales","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=2614","title":{"rendered":"Huellas digitales"},"content":{"rendered":"<p><b><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/www.lospoliticosveracruz.com.mx\/wp-content\/uploads\/2014\/05\/Columna_KM.png\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"http:\/\/www.lospoliticosveracruz.com.mx\/wp-content\/uploads\/2014\/05\/Columna_KM.png\" height=\"116\" width=\"320\" \/><\/a><\/div>\n<div><b><br \/><\/b><\/div>\n<p>Karime Mac\u00edas Tubilla <\/b><br \/><i>Casa Veracruz<\/i><\/p>\n<div>Hay, aparte de las huellas dactilares, una huella relativamente nueva que deja un rastro mucho m\u00e1s revelador. <br \/>Hace 25 a\u00f1os Internet llevaba ya 20 a\u00f1os de existir, lo que no exist\u00eda era la Red. Apenas en 1991 se crea la Web, labor hecha por el cient\u00edfico ingl\u00e9s Tim Berners-Lee, quien un poco m\u00e1s tarde crea tambi\u00e9n la world wide web (www). <br \/>En esa primera d\u00e9cada de existencia, la web estuvo dominada por los sabios de la tecnolog\u00eda o por organizaciones con personas especializadas que nos prove\u00edan de contenido. <br \/>Con el surgimiento de las redes sociales, a principios de este milenio, lo anterior ha quedado atr\u00e1s y ahora la gran mayor\u00eda del contenido con el que convivimos es subido a la web por personas comunes y corrientes que utilizan plataformas como Facebook, Twitter o YouTube para subir informaci\u00f3n, para comentarla y compartirla. <br \/>Facebook resulta un ejemplo ilustrativo. La mitad de las personas que utilizan la web son usuarios de esta red social. Alrededor de 1200 millones de usuarios pueden crear una personalidad y compartir contenido en esta plataforma, y la gente responde ante esta oportunidad compartiendo una enorme cantidad de informaci\u00f3n personal. <br \/>Por otro lado, hay equipos especializados en encontrar los patrones de comportamiento de los usuarios de las redes sociales. Estos patrones de comportamiento se utilizan para medir preferencias pol\u00edticas, preferencias de consumo, comportamientos, nivel de inteligencia, pueden incluso predecir si eres alcoh\u00f3lico o si eres usuario de alguna droga o bien, datos demogr\u00e1ficos generales aprovechando la cantidad de informaci\u00f3n que de manera voluntaria los usuarios est\u00e1n compartiendo y que nunca en la historia se hab\u00edan tenido. <br \/>La gran mayor\u00eda de los usuarios desconocen que lo que suben a sus redes y su comportamiento en ellas deja una huella digital indeleble que va delineando su personalidad digital. <br \/>Esto tiene muchas implicaciones. Por decir una sola, los algoritmos de Google, Yahoo o Facebook utilizan estas preferencias para ir presentando o discriminando determinada informaci\u00f3n en cada b\u00fasqueda. De tal forma que los resultados de b\u00fasqueda pueden ser totalmente distintos para dos personas que busquen exactamente lo mismo. <br \/>En cuestiones menos t\u00e9cnicas, \u00bfse han puesto a pensar todo lo que una foto compartida en Facebook le revela a un personaje desconocido, con buenas o malas intenciones, acerca de nuestro estilo de vida? <br \/>Es un tema inmenso como el oc\u00e9ano. Un oc\u00e9ano de informaci\u00f3n que nosotros mismos estamos proporcionando. El debate, que apenas est\u00e1 en pa\u00f1ales, va desde crear una Carta Magna para Internet (como ha sugerido el propio Tim Berners-Lee la semana pasada en Brasil) hasta advertir en Facebook acerca de las implicaciones que tiene para el usuario darle \u201clike\u201d a una publicaci\u00f3n. <br \/>Por lo pronto lo que hay que hacer es educarnos en el tema, checar con cuidado que las fuentes de informaci\u00f3n que utilizamos son confiables, y utilizar de manera responsable nuestras redes sociales. <br \/>Habr\u00e1 que mejorar la forma en la que interactuamos en las redes sociales pues poco a poco nuestro perfil digital ser\u00e1 cada vez m\u00e1s importante. <br \/>La onceava huella digital, nuestra personalidad online, debe ser igual de importante que las otras 10 huellas digitales de cada uno de los dedos de nuestras manos.  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Karime Mac\u00edas Tubilla Casa Veracruz Hay, aparte de las huellas dactilares, una huella relativamente nueva que deja un rastro mucho m\u00e1s revelador. Hace 25 a\u00f1os Internet llevaba ya 20 a\u00f1os de existir, lo que no exist\u00eda era la Red. Apenas en 1991 se crea la Web, labor hecha por el cient\u00edfico ingl\u00e9s Tim Berners-Lee, quien [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2614","post","type-post","status-publish","format-standard","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Huellas digitales - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=2614\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huellas digitales - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Karime Mac\u00edas Tubilla Casa Veracruz Hay, aparte de las huellas dactilares, una huella relativamente nueva que deja un rastro mucho m\u00e1s revelador. Hace 25 a\u00f1os Internet llevaba ya 20 a\u00f1os de existir, lo que no exist\u00eda era la Red. 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