{"id":49784,"date":"2019-09-20T11:20:06","date_gmt":"2019-09-20T16:20:06","guid":{"rendered":"http:\/\/www.lospoliticosveracruz.com.mx\/?p=49784"},"modified":"2019-09-20T11:20:06","modified_gmt":"2019-09-20T16:20:06","slug":"la-publicidad-y-medios","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=49784","title":{"rendered":"La publicidad y medios"},"content":{"rendered":"<p class=\"s3\"><b><span class=\"s2\"><span class=\"bumpedFont15\">Naldy<\/span><\/span><span class=\"s2\"><span class=\"bumpedFont15\"> Rodr\u00edguez<\/span><\/span><\/b><\/p>\n<p class=\"s3\"><i>Transparencia 3.0<\/i><\/p>\n<p class=\"s3\"><span class=\"s4\"><span class=\"bumpedFont15\">Por no ser \u201crentable\u201d, <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">The<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> New York Times cerr\u00f3 su edici\u00f3n en espa\u00f1ol<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">.<\/span><\/span> <span class=\"s5\"><span class=\"bumpedFont15\">No bastaron los 900 art\u00edculos de opini\u00f3n y otros cientos de textos informativos, la mayor\u00eda de calid<\/span><\/span><a name=\"_GoBack\"><\/a><span class=\"s5\"><span class=\"bumpedFont15\">ad, para continuar con el proyecto que arranc\u00f3 en 2016.<\/span><\/span><\/p>\n<p class=\"s3\"><span class=\"s4\"><span class=\"bumpedFont15\">\u00bfQu\u00e9 requiere hoy en d\u00eda un medio de comunicaci\u00f3n para que sea econ\u00f3micamente estable y tenga entradas suficientes para mantener su plantilla y estructura? \u00a0La calidad no <\/span><\/span><span class=\"s5\"><span class=\"bumpedFont15\">basta ni es el ingrediente m\u00e1gico para obtener ingresos y con ello pagar sueldos dignos a reporteros, editores, columnistas. Aunque a muchos no les guste, u<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">no de los factores primordiales es la publicidad oficial tan satanizada y estigmatizada.<\/span><\/span><\/p>\n<p class=\"s3\"><span class=\"s4\"><span class=\"bumpedFont15\">La crisis econ\u00f3mica <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">para <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">los medios de comunicaci\u00f3n en M\u00e9xico no es algo nuevo, pero quiz\u00e1s se ha agudizado y se refleja en el retraso en el pago de salarios al personal, reducci\u00f3n de la plantilla, <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">eliminaci\u00f3n de coberturas especiales y vi\u00e1ticos, pero tambi\u00e9n en el chantaje y extorsi\u00f3n de unos cuantos.<\/span><\/span><\/p>\n<p class=\"s3\"><span class=\"s4\"><span class=\"bumpedFont15\">El escenario en Veracruz <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">es muy similar, no generan<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> \u201clos retornos suficientes\u201d para mantenerse<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> a flote<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">,<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> frente a escenarios adversos<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">. Tras los gobiernos de Fidel Herrera y <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">Javier Duarte, dispendiosos con el dinero p\u00fablico para favorecer a periodistas y empresarios, en el bienio de <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">Yunes<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> varios peri\u00f3dicos cerraron o se convirtieron en digitales, sin retorno al impreso.<\/span><\/span><\/p>\n<p class=\"s3\"><span class=\"s4\"><span class=\"bumpedFont15\">Los primeros cuatro a\u00f1os del gobierno <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">duartista<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> fueron evidentes los convenios publicitarios entre la administraci\u00f3n y \u00a0diversos medios de comunicaci\u00f3n, pues se publicaban los mismos boletines y titulares, que ocupaban los espacios principales.<\/span><\/span><\/p>\n<p class=\"s3\"><span class=\"s4\"><span class=\"bumpedFont15\">Al finalizar el bien<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">io, el gobierno <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">tuvo que entregar<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">me m\u00e1s de mil 300<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> facturas emitidas entre el 2015 y 2016 por concepto de publicidad oficial, pagadas por supuesto con recursos de diversas dependencias estatales.<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> As\u00ed era como dispersaba Duarte el dinero.<\/span><\/span><\/p>\n<p class=\"s3\"><span class=\"s4\"><span class=\"bumpedFont15\">De<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">l an\u00e1lisis <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">superficial de esos comprobantes de pago se desprende que, de <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">forma mensual, algunas empresas <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">y <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">periodistas <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">locales <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">recibieron desde 50<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> mil<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> hasta 950 mil pesos, mientras que medios nacionales llegaron a facturar <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">desde uno hasta tres<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> millones de pesos.<\/span><\/span><\/p>\n<p class=\"s3\"><span class=\"s4\"><span class=\"bumpedFont15\">Adem\u00e1s, se habr\u00edan destinado recursos a trav\u00e9s de empresas \u201cfachada\u201d, sin registro \u00a0ni trabajadores como Impulsora de Negocios Santa Elena S.A. De C.V y Comercia<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">l <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">Ventoselo<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">, ambas con direcciones<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> en <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">la ciudad de <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">C\u00f3rdoba.<\/span><\/span><\/p>\n<p class=\"s3\"><span class=\"s2\"><span class=\"bumpedFont15\">Para noviembre de 2017, El\u00edas Assad, declar\u00f3 que el ex gobernante \u201cagasaj\u00f3\u201d con 13 mil millones de pesos a empresas period\u00edsticas y que algunas nacionales eran sus consentidas. Usted se imaginar\u00e1 cu\u00e1les.<\/span><\/span><\/p>\n<p class=\"s3\"><span class=\"s2\"><span class=\"bumpedFont15\">Y en la cuenta p\u00fablica de 2016, <\/span><\/span><span class=\"s2\"><span class=\"bumpedFont15\">cuando estuvo al frente Alberto Silva Ramos, <\/span><\/span><span class=\"s2\"><span class=\"bumpedFont15\">el ORFIS se\u00f1al\u00f3 que desde la Coordinaci\u00f3n de Comunicaci\u00f3n Social se desviaron al menos 2 mil millones de pesos y casi la mitad ser\u00eda a empresas fantasmas, sin registro p\u00fablico y otras que compart\u00edan direcci\u00f3n en viviendas o locales cerrados en el estado de Puebla.<\/span><\/span><\/p>\n<p class=\"s3\"><span class=\"s4\"><span class=\"bumpedFont15\">Es necesaria la publicidad oficial, por supuesto, porque los medios son empresas (no beneficencia<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> social)<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">, pero se requiere un piso parejo, mesura en los convenios, garant\u00edas para que no se vuelvan a desviar los recursos y para que los due\u00f1os otorguen salarios dignos y prestaciones a sus reporteros y fot\u00f3grafos. La sociedad sin duda requiere tambi\u00e9n peri\u00f3dicos, revistas, r<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">adiodifusoras y<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> televisoras <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">fuertes y consolidados, <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">que realmente cumplan con su funci\u00f3n de informar y generar opini\u00f3n entre los ciudadanos, sin la diatriba, sin mentir ni desvirtuar los hechos.<\/span><\/span><\/p>\n<p class=\"s3\"><span class=\"s2\"><span class=\"bumpedFont15\">Transparencia3.0@hotmail.com<\/span><\/span><\/p>\n<p><span class=\"s2\"><span class=\"bumpedFont15\">Twitter @<\/span><\/span><span class=\"s2\"><span class=\"bumpedFont15\">ydlan<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naldy Rodr\u00edguez Transparencia 3.0 Por no ser \u201crentable\u201d, The New York Times cerr\u00f3 su edici\u00f3n en espa\u00f1ol. No bastaron los 900 art\u00edculos de opini\u00f3n y otros cientos de textos informativos, la mayor\u00eda de calidad, para continuar con el proyecto que arranc\u00f3 en 2016. \u00bfQu\u00e9 requiere hoy en d\u00eda un medio de comunicaci\u00f3n para que sea [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[6537,8885,79,260,842,428,15267],"class_list":{"0":"post-49784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-de-opinion","8":"tag-convenios","9":"tag-elias-assad","10":"tag-fidel-herrera","11":"tag-javier-duarte-de-ochoa","12":"tag-medios","13":"tag-miguel-angel-yunes-linares","14":"tag-new-york-times"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicidad y medios - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=49784\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicidad y medios - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Naldy Rodr\u00edguez Transparencia 3.0 Por no ser \u201crentable\u201d, The New York Times cerr\u00f3 su edici\u00f3n en espa\u00f1ol. 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