{"id":51388,"date":"2019-12-12T07:34:31","date_gmt":"2019-12-12T13:34:31","guid":{"rendered":"http:\/\/www.lospoliticosveracruz.com.mx\/?p=51388"},"modified":"2019-12-12T07:34:31","modified_gmt":"2019-12-12T13:34:31","slug":"la-comunicacion-politica","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=51388","title":{"rendered":"La comunicaci\u00f3n pol\u00edtica"},"content":{"rendered":"<p><strong>Enrique Yasser Pompeyo<\/strong><\/p>\n<p><em>Mesa de Redacci\u00f3n<\/em><\/p>\n<p>Si algunos gobernantes est\u00e1n realizando bien su trabajo, la comunicaci\u00f3n pol\u00edtica no es la adecuada o ni siquiera la aplican.<\/p>\n<p>Esto influye para que los ciudadanos crean o piensen que los funcionarios no est\u00e1n cumpliendo con su labor o que la hacen mal.<\/p>\n<p>El tema radica en que no saben qu\u00e9, c\u00f3mo, cu\u00e1ndo y por d\u00f3nde comunicar, pues adem\u00e1s se debe tener la capacidad de analizar lo que se denomina variables contextuales que inciden en las percepciones hacia los gobiernos.<\/p>\n<p>Si bien los gobernantes deben hacer mejor las cosas, tambi\u00e9n tienen que poder convencer a la poblaci\u00f3n de que realmente las est\u00e1n haciendo mejor.<\/p>\n<p>Por ello es importante la articulaci\u00f3n de los mensajes, los cuales deben ser coherentes, inteligibles y convincentes.<\/p>\n<p>En ese sentido, la capacitaci\u00f3n es fundamental y m\u00e1s para quienes tienen aspiraciones de ocupar alg\u00fan cargo p\u00fablico o ya lo ejercen.<\/p>\n<p>Son b\u00e1sicos los temas como el manejo de imagen, el discurso y la construcci\u00f3n estrat\u00e9gica de la identidad digital, por mencionar s\u00f3lo tres de una amplia lista.<\/p>\n<p>El asunto cobra relevancia ante los pr\u00f3ximos procesos electorales que se llevar\u00e1n a cabo en Veracruz.<\/p>\n<p>Hay eventos como la Cumbre Mundial de Comunicaci\u00f3n Pol\u00edtica que congrega a especialistas en la materia y que deber\u00eda ser aprovechada.<\/p>\n<p>En esta ocasi\u00f3n se realizar\u00e1 en Canc\u00fan en el mes de febrero del pr\u00f3ximo a\u00f1o.<\/p>\n<p>Si bien no es barato acudir, pues el precio de entrada es de 400 d\u00f3lares, m\u00e1s viaje, hospedaje y alimentaci\u00f3n, el conocimiento que se obtiene es amplio, adem\u00e1s de los m\u00faltiples contactos.<\/p>\n<p>Los pol\u00edticos, particularmente, deben prepararse para poder contar con los elementos m\u00ednimos necesarios y llegar mejor a los ciudadanos.<\/p>\n<p>De esta manera evitar\u00e1n hacer declaraciones absurdas, ocurrencias o vestir de manera incorrecta.<\/p>\n<p>El efecto y poder de una correcta comunicaci\u00f3n puede posicionar a una persona o pol\u00edtico entre las preferencias ciudadanas o por el contrario, lo puede llevar a la derrota y al fracaso.<\/p>\n<p>enriquepompeyo@hotmail.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enrique Yasser Pompeyo Mesa de Redacci\u00f3n Si algunos gobernantes est\u00e1n realizando bien su trabajo, la comunicaci\u00f3n pol\u00edtica no es la adecuada o ni siquiera la aplican. Esto influye para que los ciudadanos crean o piensen que los funcionarios no est\u00e1n cumpliendo con su labor o que la hacen mal. El tema radica en que no [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":51389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[15912,15477,195],"class_list":{"0":"post-51388","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-de-opinion","8":"tag-comunicacion-politica","9":"tag-enrique-yasser-pompeyo","10":"tag-veracruz"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La comunicaci\u00f3n pol\u00edtica - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=51388\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La comunicaci\u00f3n pol\u00edtica - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Enrique Yasser Pompeyo Mesa de Redacci\u00f3n Si algunos gobernantes est\u00e1n realizando bien su trabajo, la comunicaci\u00f3n pol\u00edtica no es la adecuada o ni siquiera la aplican. 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