{"id":54729,"date":"2020-05-01T17:23:10","date_gmt":"2020-05-01T22:23:10","guid":{"rendered":"http:\/\/www.lospoliticosveracruz.com.mx\/?p=54729"},"modified":"2020-05-01T17:23:10","modified_gmt":"2020-05-01T22:23:10","slug":"little-caesars-primera-llamada","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=54729","title":{"rendered":"Little Caesars, primera llamada"},"content":{"rendered":"

Miguel Polanco<\/strong><\/p>\n

Contracomunis<\/em><\/p>\n

Este 30 de Abril, D\u00eda del Ni\u00f1o, la sociedad mexicana se vio exhibida de la peor manera.<\/p>\n

\u00abCompra la pizza que m\u00e1s te guste y recibe una malteada con uno de tus juegos favoritos\u201d, con ese sencillo enunciado, una pizzer\u00eda hizo salir a todo M\u00e9xico, en plena Fase 3 de la cuarentena por Covid19.<\/p>\n

Indignante, s\u00ed, para algunos. Raro, no.<\/p>\n

Al mexicano promedio es muy com\u00fan que se le \u00abatrape\u00bb en el consumismo cuando se le regala algo. Porque a ese mexicano promedio \u2013sector al que pertenecen la mayor\u00eda de los m\u00e1s de 30 millones que votaron el 01 de julio de 2018\u2013 les fascina obtener mucho, por poco.<\/p>\n

Duele decirlo, pero es la verdad.<\/p>\n

Adem\u00e1s, seg\u00fan algunos estudios \u2013del que destaca el de United Business Media (UBM); firma especializada en asesoramiento para posicionamiento de marcas\u2013 los mexicanos consumimos, nada m\u00e1s y nada menos, que 120 millones de pizzas al a\u00f1o, lo cual se traduce en 582 (jugosos) millones de d\u00f3lares anuales.<\/p>\n

Es decir: la mesa estaba puesta para el \u00abconveniente\u00bb desorden.<\/p>\n

S\u00famele a lo anterior que en nuestro pa\u00eds, el Gobierno Federal ha optado por no endurecer las medidas de prevenci\u00f3n para la propagaci\u00f3n de la \u00abenfermedad de moda\u00bb, con tal de no causar una indignaci\u00f3n que pueda poner en riesgo su votaci\u00f3n de 2021.<\/p>\n

Esto ha provocado que, incluso la Organizaci\u00f3n Mundial de la Salud y otros organismos, califiquen a nuestro pa\u00eds, junto con Nicaragua, las naciones latinoamericanas que, derivado de la ausencia de medidas verdaderamente restrictivas, se les considere \u00abdesobedientes\u00bb en el tratamiento de la pandemia.<\/p>\n

Pero \u00bfy los negocios? \u00bfpor qu\u00e9 se aprovechan de esto?<\/p>\n

Es de todos sabido que Little Caesars es una marca que innov\u00f3 y puso a temblar a las grandes y arraigadas cadenas pizzeras, debido a su cambio en el sistema de preparaci\u00f3n\/refrigeraci\u00f3n y tiempo de entrega.<\/p>\n

Y ayer, para el D\u00eda del Ni\u00f1o, esta cadena de fast food volvi\u00f3 a dar un golpe mercadol\u00f3gico arriesgado, pero certero: aprovechando la irresponsabilidad exhibida por el mexicano promedio ante la pandemia que azota al mundo, as\u00ed como de su condici\u00f3n de \u00abcomercio de actividad esencial\u00bb; lanza una muy mediocre promoci\u00f3n por el D\u00eda del Ni\u00f1o, haciendo que sus sucursales se vieran abarrotadas.<\/p>\n

Y as\u00ed fue como todas esas personas prefirieron arriesgar su salud, la de sus seres queridos y sociedad en general… por una malteada gratis y un juego de cart\u00f3n, mientras el comercio en cuesti\u00f3n, logr\u00f3 que todo mundo hablara de ellos (apelando tambi\u00e9n a ese recurso infalible de la poca memoria de los mexicanos, lo cual facilitar\u00e1 que, una vez superada la pandemia, nadie se acuerde del hecho, pero s\u00ed de la marca).<\/p>\n

Somos muy predecibles como mercado y los negocios nos conocen bien, definitivamente.<\/p>\n

Total que, de todo lo que pas\u00f3 este 30 de Abril con Little Caesars, podr\u00edamos se\u00f1alar varios culpables. Sin embargo, la realidad es que la falta de medidas estrictas para garantizar el confinamiento en M\u00e9xico, ha propiciado que los mexicanos se relajen y, como popularmente se dice, \u00abmuestren el cobre\u00bb proveniente de la escasa o nula cultura de la prevenci\u00f3n que tenemos.<\/p>\n

Y es aqu\u00ed donde se pone serio el asunto: recientemente, las autoridades de Salud en M\u00e9xico han proyectado que el pico mayor de contagios por Covid se estar\u00eda dando en el rango del 06 al 10 de Mayo.<\/p>\n

Por ello, lo sucedido este D\u00eda del Ni\u00f1o, deber\u00eda ser una \u00abprimera llamada\u00bb de lo que podr\u00edamos encontrarnos y provocar en otra fecha tambi\u00e9n importante que viene: el D\u00eda de las Madres, justo en el pico de contagio comunitario.<\/p>\n

Y es que, una cosa es segura: los comercios como Little Caesars, no van a parar y las autoridades no van a actuar.<\/p>\n

Ojo con este horizonte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Miguel Polanco Contracomunis Este 30 de Abril, D\u00eda del Ni\u00f1o, la sociedad mexicana se vio exhibida de la peor manera. \u00abCompra la pizza que m\u00e1s te guste y recibe una malteada con uno de tus juegos favoritos\u201d, con ese sencillo enunciado, una pizzer\u00eda hizo salir a todo M\u00e9xico, en plena Fase 3 de la cuarentena […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[16673,5325,17252,17650,4669,15211,17651],"class_list":{"0":"post-54729","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-de-opinion","7":"tag-covid-19","8":"tag-dia-del-nino","9":"tag-fase-3","10":"tag-little-caesars","11":"tag-nicaragua","12":"tag-organizacion-mundial-de-la-salud","13":"tag-united-business-media"},"yoast_head":"\nLittle Caesars, primera llamada - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=54729\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Little Caesars, primera llamada - 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