{"id":5875,"date":"2011-08-22T15:25:00","date_gmt":"2011-08-22T15:25:00","guid":{"rendered":"http:\/\/www.lospoliticosveracruz.com.mx\/?p=5875"},"modified":"2014-10-09T05:05:31","modified_gmt":"2014-10-09T05:05:31","slug":"una-campana-grande-muy-grande","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=5875","title":{"rendered":"Una campa\u00f1a \u201cGrande, Muy Grande\u201d"},"content":{"rendered":"<p><span style=\"font-weight:bold;\">Alejandro Aguirre Flores<\/span><br \/>\n<br \/><span style=\"font-style:italic;\">De futbol, pol\u00edtica y cosas peores<\/span><\/p>\n<p>Esta semana se acrecentaron las cr\u00edticas al club Am\u00e9rica por la campa\u00f1a publicitaria que lanz\u00f3 desde la jornada uno del Apertura 2011, misma que es dise\u00f1ada, creada e impulsada por el prestigiado publicista Carlos Alazraki.<br \/>\n<br \/>Una vez m\u00e1s, y como lo ha hecho desde el inicio del campeonato, el Am\u00e9rica ha lanzado un spot televisivo publicitando su duelo de la fecha seis ante los Zorros del Atlas.<br \/>\n<br \/>Con m\u00ednima producci\u00f3n, sin di\u00e1logos y con una fotograf\u00eda muy modesta, el spot muestra al popular personaje del Zorro enfrentando con su espada a un hombre con el uniforme del Am\u00e9rica, que con s\u00f3lo tocar el arma, la dobla y rompe para demostrar el poder\u00edo del \u00c1guila.<br \/>\n<br \/>Una vez sali\u00f3 al aire y las cr\u00edticas no dejaron de llegar, el publicista Alazraki en su cuenta de Twitter fue bombardeado por miles de personas que despotricaron en su contra por considerar que su trabajo es malo en esta campa\u00f1a, incluso las redes sociales de aficionados americanistas los spots han sido bastante criticados.<br \/>\n<br \/>En todos los programas de radio, televisi\u00f3n y columnas dedicadas al f\u00fatbol, la campa\u00f1a de Alazraki y del Am\u00e9rica ocup\u00f3 grandes espacios a lo largo de la semana, ya que se les dedic\u00f3 minutos valiosos en emisiones con alcances internacionales.<br \/>\n<br \/>Unos diez d\u00edas antes el analista de ESPN Deportes, y conocido conductor de televisi\u00f3n, Jos\u00e9 Ram\u00f3n Fern\u00e1ndez critic\u00f3 enormemente la campa\u00f1a del Club Am\u00e9rica, la llam\u00f3 chafa, pobre y rid\u00edcula, demeritando por mucho el trabajo de Alazraki.<br \/>\n<br \/>Muy a su estilo, y con su soberbia natural, Fern\u00e1ndez critic\u00f3 una y otra vez la campa\u00f1a, sin darse cuenta que sus comentarios provocaron que m\u00e1s de uno buscaran por Internet los spots de los que tanto habl\u00f3 en sus diversos espacios.<br \/>\n<br \/>De ah\u00ed, la campa\u00f1a que algunos ya conoc\u00edan, creci\u00f3 porque seguidores y detractores de Jos\u00e9 Ram\u00f3n y todos los periodistas que la retomaron voltearon a verla, por lo que el primer objetivo se estaba cumpliendo, la campa\u00f1a dominada pr\u00e1cticamente todos los espacios deportivos en el pa\u00eds.<br \/>\n<br \/>Listo y h\u00e1bil, Alazraki sab\u00eda que hab\u00eda que llamar la atenci\u00f3n a\u00fan m\u00e1s y un d\u00eda despu\u00e9s de las cr\u00edticas del periodista, en su columna publicada en un diario de circulaci\u00f3n nacional, redact\u00f3 una carta abierta dedicada al titular del programa Capitanes.<br \/>\n<br \/>De traicionero, soberbio y prepotente no lo baj\u00f3. Le llam\u00f3 enfermo toda vez que cit\u00f3 que su psiquiatra no hab\u00eda funcionado y un sinf\u00edn de situaciones delatando pasajes de la vida de Fern\u00e1ndez, que inmediatamente fueron retomadas en las redes sociales, donde millones de aficionados al f\u00fatbol y los que no lo son, comentaron el enfrentamiento entre el publicista y el periodista.<br \/>\n<br \/>Fern\u00e1ndez respondi\u00f3 tambi\u00e9n con un sinf\u00edn de se\u00f1alamientos a Alazraki, haciendo crecer a\u00fan m\u00e1s la pol\u00e9mica, misma que fue generada por la campa\u00f1a creada para el Club Am\u00e9rica, que una vez m\u00e1s consegu\u00eda que todos hablaran de ellos.<br \/>\n<br \/>Haciendo un an\u00e1lisis mercadol\u00f3gico, una campa\u00f1a por dem\u00e1s sencilla, porque lo es, ha acaparado cientos de minutos en radio y televisi\u00f3n y numerosos espacios en peri\u00f3dicos, portales y millones de comentarios en las redes sociales.<br \/>\n<br \/>De entrada, los objetivos primarios de la campa\u00f1a se han cumplido, el Am\u00e9rica est\u00e1 en boca de todos gracias a esta estrategia pensada por los jerarcas del club.<br \/>\n<br \/>Para m\u00ed es una campa\u00f1a brillante, pobre en producci\u00f3n, pero enorme en creatividad y en objetivos, porque le aseguro que usted y yo siendo o no americanista hemos volteado a ver el por qu\u00e9 todo mundo habla de la misma, y as\u00ed \u00e9sta ha cumplido sus objetivos. Grande Alazraki, pero \u201cGrande, muy, muy Grande Am\u00e9rica\u201d.<br \/>\n<br \/>Al tiempo.<\/p>\n<p>aleaguirreflores@hotmail.com<br \/>\n<br \/>@alex_sdeportivo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alejandro Aguirre Flores De futbol, pol\u00edtica y cosas peores Esta semana se acrecentaron las cr\u00edticas al club Am\u00e9rica por la campa\u00f1a publicitaria que lanz\u00f3 desde la jornada uno del Apertura 2011, misma que es dise\u00f1ada, creada e impulsada por el prestigiado publicista Carlos Alazraki. Una vez m\u00e1s, y como lo ha hecho desde el inicio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-sin-categoria"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una campa\u00f1a \u201cGrande, Muy Grande\u201d - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=5875\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una campa\u00f1a \u201cGrande, Muy Grande\u201d - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Alejandro Aguirre Flores De futbol, pol\u00edtica y cosas peores Esta semana se acrecentaron las cr\u00edticas al club Am\u00e9rica por la campa\u00f1a publicitaria que lanz\u00f3 desde la jornada uno del Apertura 2011, misma que es dise\u00f1ada, creada e impulsada por el prestigiado publicista Carlos Alazraki. 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