{"id":6376,"date":"2011-04-03T23:54:00","date_gmt":"2011-04-03T23:54:00","guid":{"rendered":"http:\/\/www.lospoliticosveracruz.com.mx\/?p=6376"},"modified":"2014-10-09T03:41:42","modified_gmt":"2014-10-09T03:41:42","slug":"el-nuevo-escenario-de-las-campanas-presidenciales","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=6376","title":{"rendered":"El nuevo escenario de las campa\u00f1as presidenciales"},"content":{"rendered":"<p><span style=\"font-weight:bold;\">Ra\u00fal Abraham L\u00f3pez Mart\u00ednez*<\/span><br \/><span style=\"font-style:italic;\">Coyuntura Pol\u00edtica XXI<\/span><\/p>\n<p>\u201cEl nuevo escenario de las campa\u00f1as presidenciales\u201d es el t\u00edtulo del libro publicado en el a\u00f1o 2006 por el soci\u00f3logo Germ\u00e1n Espino, quien curs\u00f3 la maestr\u00eda en comunicaci\u00f3n y pol\u00edtica en la Universidad Aut\u00f3noma Metropolitana.<br \/>Este libro editado por La Jornada, la Universidad Aut\u00f3noma de Quer\u00e9taro, el Instituto Electoral de Quer\u00e9taro, el Instituto Queretano de la Cultura y las Artes y el Instituto Nacional de Antropolog\u00eda e Historia, contiene los resultados del trabajo de investigaci\u00f3n que el autor realiz\u00f3 para obtener el grado de doctor en ciencia pol\u00edtica por la Universidad Aut\u00f3noma de Barcelona.<br \/>La investigaci\u00f3n de Espino, se centra en el proceso de transformaci\u00f3n al que se ha expuesto el escenario pol\u00edtico mexicano en su relaci\u00f3n con los medios masivos de comunicaci\u00f3n, principalmente con la televisi\u00f3n.<br \/>Para lograr su an\u00e1lisis, el soci\u00f3logo queretano retoma enfoques te\u00f3ricos que provienen de los estudios culturales brit\u00e1nicos, los estudios de la recepci\u00f3n de la comunicaci\u00f3n y de conceptos para analizar el poder propuestos por Michel Foucault y Anthony Giddens.<br \/>\u201cEntre los presupuestos de estas teor\u00edas destacan las ideas de un p\u00fablico que es activo para reinterpretar los mensajes de los medios, un complejo contexto de mediaciones que influye en la resignificaci\u00f3n del receptor, la polisemia del discurso medi\u00e1tico y el concepto de poder como una correlaci\u00f3n de fuerzas.\u201d<br \/>El libro en cuesti\u00f3n se encuentra integrado por los siguientes apartados: a) \u00bfC\u00f3mo estudiar la comunicaci\u00f3n pol\u00edtica?; b) El escenario de la comunicaci\u00f3n pol\u00edtica en M\u00e9xico; c) Conclusiones y; Ep\u00edlogo cr\u00edtico de la videopol\u00edtica en las elecciones presidenciales de 2006.<br \/>En el recorrido de estos segmentos, Germ\u00e1n Espino analiza de manera cr\u00edtica y reflexiva al proceso de americanizaci\u00f3n de la pol\u00edtica y de la videopol\u00edtica que se ha desarrollado en M\u00e9xico a partir del proceso electoral presidencial de 1994.<br \/>El estudio goza de una solides te\u00f3rica y metodol\u00f3gica robustecido por una serie de datos que validan al seriedad del an\u00e1lisis.<br \/>De esta manera, el lector interesado en temas pol\u00edticos, puede encontrar en este libro, un referente para entender los distintos tipos de relaciones que se han desplegado a partir de la interacci\u00f3n del campo de la disputa y mantenimiento del poder entre un Estado cuyo g\u00e9nesis es de tipo autoritario, un par de televisoras, Televisa y TV Azteca, que han crecido al amparo del pacto corporativo con el poder y de un sistema de partidos  en donde el acceso a la mediatizaci\u00f3n de la pol\u00edtica se ha presentado de manera desigual.<br \/>Para concluir se puede decir que el doctor Germ\u00e1n Espino no deja a t\u00edtere con cabeza, criticando por igual a un Calder\u00f3n que gast\u00f3 en medios al final de su campa\u00f1a presidencial un total de 682 millones 13 mil 94 pesos, coloc\u00e1ndose como el candidato que m\u00e1s dinero invirti\u00f3 en este rubro, aunado al intensivo uso de la campa\u00f1a negra a la que recurri\u00f3 para atacar a su principal adversario. O el de un L\u00f3pez Obrador que en el 2006 no tuvo la suficiente capacidad de usar de manera adecuada los recursos que ofrece la videopol\u00edtica.<\/p>\n<p>*Director de la Revista Digital Independiente Voz Universitaria  www.vozuniversitaria.org.mx raul@vozuniversitaria.org.mx   facebook.com\/raul.lopezmartinez<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ra\u00fal Abraham L\u00f3pez Mart\u00ednez*Coyuntura Pol\u00edtica XXI \u201cEl nuevo escenario de las campa\u00f1as presidenciales\u201d es el t\u00edtulo del libro publicado en el a\u00f1o 2006 por el soci\u00f3logo Germ\u00e1n Espino, quien curs\u00f3 la maestr\u00eda en comunicaci\u00f3n y pol\u00edtica en la Universidad Aut\u00f3noma Metropolitana.Este libro editado por La Jornada, la Universidad Aut\u00f3noma de Quer\u00e9taro, el Instituto Electoral de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-sin-categoria"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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