{"id":6762,"date":"2010-12-28T22:50:00","date_gmt":"2010-12-28T22:50:00","guid":{"rendered":"http:\/\/www.lospoliticosveracruz.com.mx\/?p=6762"},"modified":"2014-10-09T03:42:13","modified_gmt":"2014-10-09T03:42:13","slug":"periodismo-online-retos-y-oportunidades","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=6762","title":{"rendered":"Periodismo online: Retos y Oportunidades"},"content":{"rendered":"<p><span style=\"font-weight:bold;\">Guillermo Basurto Origel<\/span><\/p>\n<p>I. INTRODUCCI\u00d3N.<br \/>El desarrollo tecnol\u00f3gico en el mundo de la informaci\u00f3n a trav\u00e9s de Internet, y su cada vez mayor n\u00famero de consumidores, ha generado una transformaci\u00f3n de las relaciones econ\u00f3micas, sociales, culturales y pol\u00edticas, a\u00fan no valoradas en su total dimensi\u00f3n  por los acad\u00e9micos y estudiosos del tema.<br \/>Los corporativos  empresariales de la informaci\u00f3n y el entretenimiento, rectores en la historia reciente, de la conciencia y valores de la sociedad, se han visto forzados a ingresar al nuevo mundo virtual, no por criterios de rentabilidad econ\u00f3mica, sino por la ineludible necesidad para su propia sobrevivencia, de impactar y mantener a su auditorio tradicional en esta nueva tecnolog\u00eda.<br \/>Genera al menos una sensaci\u00f3n de nostalgia, observar que las cadenas televisoras de se\u00f1al abierta, contin\u00faan aferradas a un pasado que ya no volver\u00e1. Las cursis, morbosas y tediosas telenovelas; El acartonado conductor de noticiero, que se autoerige como autoridad de la conciencia colectiva; Los programas de revista, que ya no divierten ni a los hu\u00e9spedes de los asilos de ancianos. Programas todos, profusamente desbordantes de spots comerciales.<br \/>Es de reconocer que la  prensa escrita de cobertura nacional, ha tenido una evoluci\u00f3n satisfactoria, ante un nicho de mercado cada vez m\u00e1s reducido. Nicho de mercado reducido, que se explica tanto por la migraci\u00f3n del consumidor al Internet, como por las deficiencias de la educaci\u00f3n en M\u00e9xico, donde el sistema escolarizado no capacita para la asimilaci\u00f3n de la lectura. La actual legislaci\u00f3n de medios, obliga a la veracidad. Sin embargo, en el contexto de este an\u00e1lisis, la prensa escrita tanto nacional como regional, se encuentra ante una desventaja insuperable: La Oportunidad. En este nuevo mundo digital, la noticia de hace 5 horas, ya es historia. <br \/>Los medios impresos regionales, a pesar de no haber evolucionado en cuanto a la calidad de la informaci\u00f3n que sus pares nacionales y enfrentar la misma problem\u00e1tica de mercado, guardando las proporciones, tienen la ventaja de los convenios con los gobiernos municipales y estatales, que a trav\u00e9s de constructoras y casas comerciales asociadas a los medios informativos impresos, se proveen del financiamiento que el peri\u00f3dico por s\u00ed mismo no les genera. La prensa regional, es el relicto viviente, de un pasado que se niega a morir, y, tal vez sobreviva a sus dem\u00e1s cong\u00e9neres por muchos a\u00f1os m\u00e1s, o hasta que las acciones judiciales de los afectados, promuevan indemnizaciones ante tribunales, por la falta de objetividad, como ha ocurrido con los medios impresos nacionales.<br \/>El periodismo a trav\u00e9s de la radio, observa una ventaja comparativa respecto a los dem\u00e1s medios tradicionales de informaci\u00f3n. Por ser recibido a trav\u00e9s del o\u00eddo, el consumidor o radioescucha, puede realizar otras actividades simult\u00e1neamente, no requiriendo su atenci\u00f3n visual o t\u00e1ctil. La empresa o radiodifusora, puede cautivar a su auditorio objetivo, por medio de la m\u00fasica. Tiene la oportunidad de la noticia, limitada si acaso por la programaci\u00f3n de su noticiero, pero pudiendo en caso de necesidad, transmitir la nota en corte informativo.  A diferencia de la prensa, el consumidor no requiere una preparaci\u00f3n previa de asimilaci\u00f3n de lectura. Al igual que los medios impresos regionales, puede allegarse recursos econ\u00f3micos con convenios de gobiernos municipales y estatales. Con los mismos riesgos jur\u00eddicos, pero con mayor dificultad de su contraparte para acreditar el da\u00f1o y el perjuicio ante tribunales.<br \/>Continuar\u00e1\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guillermo Basurto Origel I. INTRODUCCI\u00d3N.El desarrollo tecnol\u00f3gico en el mundo de la informaci\u00f3n a trav\u00e9s de Internet, y su cada vez mayor n\u00famero de consumidores, ha generado una transformaci\u00f3n de las relaciones econ\u00f3micas, sociales, culturales y pol\u00edticas, a\u00fan no valoradas en su total dimensi\u00f3n por los acad\u00e9micos y estudiosos del tema.Los corporativos empresariales de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-sin-categoria"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Periodismo online: Retos y Oportunidades - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=6762\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Periodismo online: Retos y Oportunidades - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Guillermo Basurto Origel I. INTRODUCCI\u00d3N.El desarrollo tecnol\u00f3gico en el mundo de la informaci\u00f3n a trav\u00e9s de Internet, y su cada vez mayor n\u00famero de consumidores, ha generado una transformaci\u00f3n de las relaciones econ\u00f3micas, sociales, culturales y pol\u00edticas, a\u00fan no valoradas en su total dimensi\u00f3n por los acad\u00e9micos y estudiosos del tema.Los corporativos empresariales de la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lospoliticosveracruz.com\/?p=6762\" \/>\n<meta property=\"og:site_name\" content=\"Los pol\u00edticos Veracruz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Notimemes-de-los-Polticos\/61565672886568\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-28T22:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-09T03:42:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lospoliticosveracruz.com\/wp-content\/uploads\/2016\/07\/Logo-Dor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lospoladmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LosPoliticosVer\" \/>\n<meta name=\"twitter:site\" content=\"@LosPoliticosVer\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"lospoladmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=6762#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=6762\"},\"author\":{\"name\":\"lospoladmin\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#\\\/schema\\\/person\\\/c5fee8df75ee4700bd7f8e92859bd696\"},\"headline\":\"Periodismo online: Retos y Oportunidades\",\"datePublished\":\"2010-12-28T22:50:00+00:00\",\"dateModified\":\"2014-10-09T03:42:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=6762\"},\"wordCount\":602,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#organization\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=6762#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=6762\",\"url\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=6762\",\"name\":\"Periodismo online: Retos y Oportunidades - 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