{"id":7644,"date":"2010-06-13T21:00:00","date_gmt":"2010-06-13T21:00:00","guid":{"rendered":"http:\/\/www.lospoliticosveracruz.com.mx\/?p=7644"},"modified":"2014-10-09T03:43:21","modified_gmt":"2014-10-09T03:43:21","slug":"las-camisas","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=7644","title":{"rendered":"\u00a1Las camisas!"},"content":{"rendered":"<p><strong>Salvador Mu\u00f1oz<\/strong><br \/><em>Los Pol\u00edticos<\/em><\/p>\n<p>Hubo dos camisas el pasado viernes.<br \/>La de la ma\u00f1ana, era negra.<br \/>Dicen que la empresa Adidas se sorprendi\u00f3 por el fen\u00f3meno que implica haber lanzado al mercado la casaca negra para la selecci\u00f3n mexicana.<br \/>En Am\u00e9rica Latina, la camisa que obtuvo m\u00e1s ventas en selecciones mundialistas fue la mexicana, en color negro.<br \/>Super\u00f3 a los mercados de Argentina, Brasil y Estados Unidos\u2026<br \/>Son los negocios en torno al Mundial de Futbol\u2026<br \/>\u00bfPor qu\u00e9 de color negro la camisa mexicana?<br \/>En t\u00e9rminos de mercadotecnia puede tener una raz\u00f3n simple:<br \/>Posiblemente, el fan\u00e1tico, el hincha, la porra, pudiera tener las camisas b\u00e1sicas que durante muchos a\u00f1os ha utilizado la Selecci\u00f3n: La blanca y la verde.<br \/>Entonces, habr\u00eda que darle a la gente algo nuevo, algo que no se tuviera\u2026 por eso creo que sali\u00f3 la camisa negra y por eso, al no tenerla nadie, super\u00f3 las ventas de las que hoy se sorprende Adidas.<br \/>Claro, no todo en mercadotecnia es exacto.<br \/>Por ejemplo, \u00bfha visto los comerciales donde salen los jugadores de la selecci\u00f3n haciendo \u201cchanwich\u201d o bebiendo refresco, o a punto de lanzar un penal?<br \/>S\u00ed\u2026 de seguro que s\u00ed\u2026<br \/>Pero Javier Aguirre les dio en la torre a esos mercados por una sencilla raz\u00f3n: No aline\u00f3 a la figura m\u00e1s popular de Bimbo en estos momentos: Guillermo Ochoa.<br \/>Como sea, la televisi\u00f3n hab\u00eda logrado una comuni\u00f3n entre algunos jugadores (que salen en comerciales) con el televidente.<br \/>Hoy, esos televidentes no sienten empat\u00eda con algunos jugadores como son Guillermo Franco y Oscar P\u00e9rez\u2026 que no se ponen las camisas de Televisa y las empresas capitalistas que giran en su entorno.<br \/>Bueno, pero adem\u00e1s de las camisas del viernes hubo m\u00e1s.<br \/>En Sanborns, el anuncio a la entrada de su bar se me hizo incre\u00edble: Si hay partido a las seis de la ma\u00f1ana, las puertas est\u00e1n abiertas.<br \/>Me sorprendi\u00f3 c\u00f3mo, otras comunidades, viven la justa pambolera\u2026<br \/>En CNN un divertido reportaje del \u00e1rea de econom\u00eda, habla de Chile:<br \/>Pasteler\u00edas hacen donas con la bandera chilena, con el grito \u201cGoool\u201d y con palabras de aliento: \u201cVamos Chile\u201d. Otras donas aparecen con casacas y los n\u00fameros de los jugadores.<br \/>En est\u00e9ticas, las promociones del d\u00eda se dan as\u00ed: Medio tiempo, tanto cuesta; 90 minutos, otro precio.<br \/>En algunas tiendas ofrecen que por cada cantidad de venta que haga el consumidor, con otro tanto se puede llevar una bufanda con los colores patrios.<br \/>La poligamia de Jacob Zuma, presidente de Sud\u00e1frica, se volvi\u00f3 tema de morbo en algunos medios as\u00ed como la seguridad que se vive o m\u00e1s bien dicho \u00a1no se vive en ese pa\u00eds sede del Mundial!<br \/>No recuerdo el nombre, pero a una ciudad sudafricana nada m\u00e1s la llaman \u201cCiudad del Crimen\u201d.<br \/>Es ah\u00ed que surge la otra camisa del viernes que contrast\u00f3 con la negra con la que se present\u00f3 M\u00e9xico en el Mundial.<br \/>La otra camisa fue blanca\u2026 y este viernes pasado se la pusieron con m\u00e1s pasi\u00f3n, con m\u00e1s amor, con m\u00e1s sentimiento, que cualquiera que se haya puesto la camisa negra.<br \/>Eso s\u00ed, los que se pusieron la camisa negra fueron miles, miles y miles\u2026 tanto en el pa\u00eds como fuera de \u00e9l.<br \/>Y los que se pusieron la camisa blanca fueron cerca de mil, a ojo de buen cubero.<br \/>Los que se pusieron la camisa blanca, nada m\u00e1s lo hicieron en Xalapa.<br \/>Los que se pusieron la camisa blanca no ped\u00edan goles, no ped\u00edan triunfos, ni llegar al quinto partido\u2026<br \/>Los que se pusieron la camisa blanca quieren justicia y seguridad.<br \/>Los que se pusieron la camisa blanca lo hicieron por Fouad e Irene\u2026<br \/>\u00bfCu\u00e1l camisa nos pondremos ma\u00f1ana nosotros?<br \/>\u00bfLa de los que quieren goles o la de los que quieren justicia?<\/p>\n<p>e-mail: dor00@hotmail.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salvador Mu\u00f1ozLos Pol\u00edticos Hubo dos camisas el pasado viernes.La de la ma\u00f1ana, era negra.Dicen que la empresa Adidas se sorprendi\u00f3 por el fen\u00f3meno que implica haber lanzado al mercado la casaca negra para la selecci\u00f3n mexicana.En Am\u00e9rica Latina, la camisa que obtuvo m\u00e1s ventas en selecciones mundialistas fue la mexicana, en color negro.Super\u00f3 a los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-7644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-sin-categoria"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1Las camisas! 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