{"id":7868,"date":"2010-03-27T00:40:00","date_gmt":"2010-03-27T00:40:00","guid":{"rendered":"http:\/\/www.lospoliticosveracruz.com.mx\/?p=7868"},"modified":"2014-10-09T03:44:25","modified_gmt":"2014-10-09T03:44:25","slug":"las-4-ps","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=7868","title":{"rendered":"Las 4 P\u2019s"},"content":{"rendered":"

Salvador Mu\u00f1oz<\/strong>
Los Pol\u00edticos<\/em><\/p>\n

\u00bfQu\u00e9 har\u00eda usted por la sociedad con 400 mdp con la consabida responsabilidad que de esa cantidad ni un peso habr\u00e1 de ocupar para usted?
\u00bfLe comprar\u00eda a la gente camisetas azules, rojas, naranjas? \u00bfgorritas? \u00bflapiceros? \u00bfbolsas ecol\u00f3gicas? \u00bfch\u00e1charas?
El tope aproximado de 400 millones de pesos para las campa\u00f1as de nuestros candidatos a gobernador, diputados y presidentes municipales ofende.
Y volvemos a la pregunta:
\u00bfQu\u00e9 har\u00eda usted por su sociedad con 400 millones de pesos?
A lo mejor responda que escuelas, hospitales, caminos, puentes, educaci\u00f3n, albergues para perros callejeros, gatos abandonados, animales maltratados, apoyo para ancianos en asilos\u2026 bueno, es lo que a m\u00ed se me ocurre\u2026
Pero p\u00f3ngase a pensar en d\u00f3nde ver\u00e1 usted esos casi 400 millones de pesos que se pretenden utilizar como tope de campa\u00f1a\u2026
Los habr\u00e1 de ver en postes, en espectaculares que de nada sirven (digo, porque un d\u00eda est\u00e1n bien y al otro est\u00e1n rotos\u2026 preg\u00fantenle a Miyuli), en la televisi\u00f3n, radio y medios impresos, gorritas, camisetas, souvenires, etc\u00e9tera… pero si tiene usted prendas en el Monte de Piedad, j\u00farelo que de esos 400 mdp de nada le servir\u00e1n para sacar el est\u00e9reo, la tele, las joyitas o los anillos de compromiso.
Y es que los 400 millones de pesos que pretenden gastar en la promoci\u00f3n del voto nuestros partidos en disputa s\u00f3lo exhiben una cosa:
Nuestros pol\u00edticos apuestan m\u00e1s al marketing que a hacer conciencia en la gente. Es m\u00e1s f\u00e1cil el \u201ccoco-wash\u201d que la educaci\u00f3n\u2026
Es m\u00e1s, hay pol\u00edticos que se han mutado, transformado en un producto tan popular como la Coca-Cola\u2026 ah\u00ed est\u00e1 T\u00edo Fide\u2026
\u00a1Conste! Que si lo comparo con la Coca-Cola no es porque en ambos predominen dos colores (el rojo y el negro), sino porque dicho refresco es tan conocido como el gobernador.
En Veracruz, es el mejor producto colocado en el mercado\u2026 el refresco\u2026 bueno, tambi\u00e9n el Gobernador aunque no tanto como la Coca-cola.
Por supuesto, pasa como todo\u2026 a mucha gente le puede gustar la Coca (no Arredondo, me refiero al refresco) y otra prefiera el Pe\u00f1afiel.
La ventaja de esto es que hay mercado para todos\u2026 y para entrar al mercado se necesita de las cuatro P\u2019s: Producto, Plaza, Promoci\u00f3n y Precio.
Y todo indica que nuestros candidatos (Producto) nos van a vender (Plaza o \u201cNosotros\u201d) algo novedoso, que va a cambiar nuestra vida, nuestro futuro, que ya lleg\u00f3 lo que nos hac\u00eda falta (promoci\u00f3n) y de una manera sencilla: Con nuestro voto (Precio)\u2026
La venta del producto, este cuatro de julio\u2026
Es la mezcla de la mercadotecnia aplicada en la pol\u00edtica.
\u00bfQue el candidato no hila ni dos palabras juntas? \u00a1No importa! Con la promoci\u00f3n basta y sobra si no me cree, ah\u00ed est\u00e1 el ejemplo del alcalde de Emiliano Zapata, Fernando Retureta \u00a1gan\u00f3! Que haya tenido un mediocre papel como edil eso ya es otra cosa\u2026 \u00a1se vendi\u00f3 el producto!
\u00bfQue David Velasco Chedraui no era pol\u00edtico? \u00a1Pero su apellido era una marca registrada! \u00a1Y gan\u00f3!
\u00bfQue Ricardo Ahued tampoco era pol\u00edtico? \u00a1pero sus acciones as\u00ed como su tienda son igual de famosos que el Juanote!
Es m\u00e1s, si T\u00eda Pina (se\u00f1ora que vend\u00eda sabrosos tacos en las calles de Ursulo Galv\u00e1n con 7 de Noviembre, si la memoria no me traiciona) no hubiera muerto \u00a1aguas y la hubieran lanzado como candidata!
Bueno, no s\u00e9 si realmente los partidos pol\u00edticos que vayan a gastar esos cuasi 400 millones de pesos como tope de campa\u00f1a piensen en c\u00f3mo ayudar a la sociedad de ese modo que a mi juicio, lo considero ofensivo y al grado del despilfarro.
Si bien se ver\u00e1 aprovechado ese dinero por el que gane, mas en los que pierdan se ver\u00e1 como dinero tirado a la basura, de cualquier modo creo que con tanto dinero para las campa\u00f1as no es m\u00e1s que una mezcla de la mercadotecnia al estilo de la pol\u00edtica con sus propias cuatro P\u2019s:
Los Partidos siguen viendo a un Pueblo Pobre la cara de Pendejo\u2026
Insisto: M\u00e1s f\u00e1cil el \u201ccoco-wash\u201d que la educaci\u00f3n.<\/p>\n

e-mail: dor00@hotmail.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Salvador Mu\u00f1ozLos Pol\u00edticos \u00bfQu\u00e9 har\u00eda usted por la sociedad con 400 mdp con la consabida responsabilidad que de esa cantidad ni un peso habr\u00e1 de ocupar para usted?\u00bfLe comprar\u00eda a la gente camisetas azules, rojas, naranjas? \u00bfgorritas? \u00bflapiceros? \u00bfbolsas ecol\u00f3gicas? \u00bfch\u00e1charas?El tope aproximado de 400 millones de pesos para las campa\u00f1as de nuestros candidatos a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-7868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-sin-categoria"},"yoast_head":"\nLas 4 P\u2019s - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=7868\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 4 P\u2019s - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Salvador Mu\u00f1ozLos Pol\u00edticos \u00bfQu\u00e9 har\u00eda usted por la sociedad con 400 mdp con la consabida responsabilidad que de esa cantidad ni un peso habr\u00e1 de ocupar para usted?\u00bfLe comprar\u00eda a la gente camisetas azules, rojas, naranjas? \u00bfgorritas? \u00bflapiceros? \u00bfbolsas ecol\u00f3gicas? \u00bfch\u00e1charas?El tope aproximado de 400 millones de pesos para las campa\u00f1as de nuestros candidatos a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lospoliticosveracruz.com\/?p=7868\" \/>\n<meta property=\"og:site_name\" content=\"Los pol\u00edticos Veracruz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Notimemes-de-los-Polticos\/61565672886568\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-27T00:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-09T03:44:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lospoliticosveracruz.com\/wp-content\/uploads\/2016\/07\/Logo-Dor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lospoladmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LosPoliticosVer\" \/>\n<meta name=\"twitter:site\" content=\"@LosPoliticosVer\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"lospoladmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=7868#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=7868\"},\"author\":{\"name\":\"lospoladmin\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#\\\/schema\\\/person\\\/c5fee8df75ee4700bd7f8e92859bd696\"},\"headline\":\"Las 4 P\u2019s\",\"datePublished\":\"2010-03-27T00:40:00+00:00\",\"dateModified\":\"2014-10-09T03:44:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=7868\"},\"wordCount\":728,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#organization\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=7868#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=7868\",\"url\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=7868\",\"name\":\"Las 4 P\u2019s - Los pol\u00edticos Veracruz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#website\"},\"datePublished\":\"2010-03-27T00:40:00+00:00\",\"dateModified\":\"2014-10-09T03:44:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=7868#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=7868\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?p=7868#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Las 4 P\u2019s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#website\",\"url\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/\",\"name\":\"Los pol\u00edticos Veracruz\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#organization\",\"name\":\"Los pol\u00edticos Veracruz\",\"url\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Logo-Nuevo-LOS-POLITICOS-1.jpg\",\"contentUrl\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Logo-Nuevo-LOS-POLITICOS-1.jpg\",\"width\":260,\"height\":70,\"caption\":\"Los pol\u00edticos Veracruz\"},\"image\":{\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Notimemes-de-los-Polticos\\\/61565672886568\\\/\",\"https:\\\/\\\/x.com\\\/LosPoliticosVer\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/#\\\/schema\\\/person\\\/c5fee8df75ee4700bd7f8e92859bd696\",\"name\":\"lospoladmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f4a468785695515895c4d618820f242e33d3d72a0284244a0fad6d19795cb724?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f4a468785695515895c4d618820f242e33d3d72a0284244a0fad6d19795cb724?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f4a468785695515895c4d618820f242e33d3d72a0284244a0fad6d19795cb724?s=96&d=mm&r=g\",\"caption\":\"lospoladmin\"},\"url\":\"https:\\\/\\\/lospoliticosveracruz.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las 4 P\u2019s - Los pol\u00edticos Veracruz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lospoliticosveracruz.com\/?p=7868","og_locale":"es_ES","og_type":"article","og_title":"Las 4 P\u2019s - Los pol\u00edticos Veracruz","og_description":"Salvador Mu\u00f1ozLos Pol\u00edticos \u00bfQu\u00e9 har\u00eda usted por la sociedad con 400 mdp con la consabida responsabilidad que de esa cantidad ni un peso habr\u00e1 de ocupar para usted?\u00bfLe comprar\u00eda a la gente camisetas azules, rojas, naranjas? \u00bfgorritas? \u00bflapiceros? \u00bfbolsas ecol\u00f3gicas? \u00bfch\u00e1charas?El tope aproximado de 400 millones de pesos para las campa\u00f1as de nuestros candidatos a […]","og_url":"https:\/\/lospoliticosveracruz.com\/?p=7868","og_site_name":"Los pol\u00edticos Veracruz","article_publisher":"https:\/\/www.facebook.com\/people\/Notimemes-de-los-Polticos\/61565672886568\/","article_published_time":"2010-03-27T00:40:00+00:00","article_modified_time":"2014-10-09T03:44:25+00:00","og_image":[{"width":200,"height":200,"url":"https:\/\/lospoliticosveracruz.com\/wp-content\/uploads\/2016\/07\/Logo-Dor.jpg","type":"image\/jpeg"}],"author":"lospoladmin","twitter_card":"summary_large_image","twitter_creator":"@LosPoliticosVer","twitter_site":"@LosPoliticosVer","twitter_misc":{"Escrito por":"lospoladmin","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lospoliticosveracruz.com\/?p=7868#article","isPartOf":{"@id":"https:\/\/lospoliticosveracruz.com\/?p=7868"},"author":{"name":"lospoladmin","@id":"https:\/\/lospoliticosveracruz.com\/#\/schema\/person\/c5fee8df75ee4700bd7f8e92859bd696"},"headline":"Las 4 P\u2019s","datePublished":"2010-03-27T00:40:00+00:00","dateModified":"2014-10-09T03:44:25+00:00","mainEntityOfPage":{"@id":"https:\/\/lospoliticosveracruz.com\/?p=7868"},"wordCount":728,"commentCount":0,"publisher":{"@id":"https:\/\/lospoliticosveracruz.com\/#organization"},"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lospoliticosveracruz.com\/?p=7868#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lospoliticosveracruz.com\/?p=7868","url":"https:\/\/lospoliticosveracruz.com\/?p=7868","name":"Las 4 P\u2019s - Los pol\u00edticos Veracruz","isPartOf":{"@id":"https:\/\/lospoliticosveracruz.com\/#website"},"datePublished":"2010-03-27T00:40:00+00:00","dateModified":"2014-10-09T03:44:25+00:00","breadcrumb":{"@id":"https:\/\/lospoliticosveracruz.com\/?p=7868#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lospoliticosveracruz.com\/?p=7868"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lospoliticosveracruz.com\/?p=7868#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/lospoliticosveracruz.com\/"},{"@type":"ListItem","position":2,"name":"Las 4 P\u2019s"}]},{"@type":"WebSite","@id":"https:\/\/lospoliticosveracruz.com\/#website","url":"https:\/\/lospoliticosveracruz.com\/","name":"Los pol\u00edticos Veracruz","description":"","publisher":{"@id":"https:\/\/lospoliticosveracruz.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lospoliticosveracruz.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/lospoliticosveracruz.com\/#organization","name":"Los pol\u00edticos Veracruz","url":"https:\/\/lospoliticosveracruz.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/lospoliticosveracruz.com\/#\/schema\/logo\/image\/","url":"https:\/\/lospoliticosveracruz.com\/wp-content\/uploads\/2025\/12\/Logo-Nuevo-LOS-POLITICOS-1.jpg","contentUrl":"https:\/\/lospoliticosveracruz.com\/wp-content\/uploads\/2025\/12\/Logo-Nuevo-LOS-POLITICOS-1.jpg","width":260,"height":70,"caption":"Los pol\u00edticos Veracruz"},"image":{"@id":"https:\/\/lospoliticosveracruz.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Notimemes-de-los-Polticos\/61565672886568\/","https:\/\/x.com\/LosPoliticosVer"]},{"@type":"Person","@id":"https:\/\/lospoliticosveracruz.com\/#\/schema\/person\/c5fee8df75ee4700bd7f8e92859bd696","name":"lospoladmin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f4a468785695515895c4d618820f242e33d3d72a0284244a0fad6d19795cb724?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f4a468785695515895c4d618820f242e33d3d72a0284244a0fad6d19795cb724?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4a468785695515895c4d618820f242e33d3d72a0284244a0fad6d19795cb724?s=96&d=mm&r=g","caption":"lospoladmin"},"url":"https:\/\/lospoliticosveracruz.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/lospoliticosveracruz.com\/index.php?rest_route=\/wp\/v2\/posts\/7868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lospoliticosveracruz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lospoliticosveracruz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lospoliticosveracruz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lospoliticosveracruz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7868"}],"version-history":[{"count":0,"href":"https:\/\/lospoliticosveracruz.com\/index.php?rest_route=\/wp\/v2\/posts\/7868\/revisions"}],"wp:attachment":[{"href":"https:\/\/lospoliticosveracruz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lospoliticosveracruz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lospoliticosveracruz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}