{"id":95623,"date":"2022-09-19T09:58:13","date_gmt":"2022-09-19T14:58:13","guid":{"rendered":"https:\/\/lospoliticosveracruz.com.mx\/?p=95623"},"modified":"2022-09-19T09:58:18","modified_gmt":"2022-09-19T14:58:18","slug":"canelo-y-la-mercadotecnia-1","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=95623","title":{"rendered":"CANELO Y LA MERCADOTECNIA \/1"},"content":{"rendered":"\n<p><strong>Sergio Gonz\u00e1lez Levet<br><\/strong><em>Sin tacto<br><\/em>El s\u00e1bado en la noche, los mexicanos nos emocionamos y nos aburrimos con una m\u00e1s de las peleas del Canelo \u00c1lvarez.<br>\u200bQuienes son expertos en mercadotecnia lo supieron desde el momento en que el boxeador jalisciense firm\u00f3 el 16 de octubre de 2018 un contrato para transmisiones con la plataforma digital DAZN de 365 millones de d\u00f3lares por la difusi\u00f3n de once peleas, que es sin duda el m\u00e1s suculento que ha ganado un deportista en la historia.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cluster Coworking\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Nxe-vxf8GuY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><br>\u200b\u00bfQu\u00e9 supieron esos especialistas? Pues que el Canelo no iba a poder perder ninguna de esas peleas. La cantidad multimillonaria invertida no se iba a esfumar as\u00ed nom\u00e1s porque al tapat\u00edo le dieran un buen gancho que lo tirara en la lona o que le pusieran una buena golpiza que le dejara el rostro tumefacto y el prestigio por los suelos.<br>\u200bAs\u00ed naci\u00f3 uno de los planes de mercadotecnia m\u00e1s ambiciosos del mundo del boxeo, que involucraba la buena fe de los mexicanos y la memoria subyacente de los grandes triunfos de Julio C\u00e9sar Ch\u00e1vez, \u00e9se s\u00ed un boxeador con capacidades extraordinarias.<br>\u200bEl Proyecto El Canelo contempl\u00f3 asimilar en el subconsciente colectivo al peleador pelirrojo con la figura legendaria de JC y explotar sus parecidos: juventud, \u201cmexicanidad\u201d, f\u00edsico impresionante, buena presencia, carisma\u2026<br>\u200bY as\u00ed naci\u00f3 el primer gran boxeador mexicano fruto total de la propaganda.<br>\u200bEn nuestra historia permanecen grandes h\u00e9roes populares que empezaron en la \u00e9poca contempor\u00e1nea con Ra\u00fal el Rat\u00f3n Mac\u00edas y siguieron con Jos\u00e9 Becerra, Vicente Sald\u00edvar, Rub\u00e9n el P\u00faas Olivares, el Famoso G\u00f3mez, Efr\u00e9n el Alacr\u00e1n Torres, Salvador S\u00e1nchez, Jorge Maromero P\u00e1ez, Jorge el Travieso Arce, Humberto Chiquita Gonz\u00e1lez\u2026<br>\u200bHa habido ni m\u00e1s ni menos que 250 mexicanos que han ostentado alguno de los t\u00edtulos mundiales de boxeo, para dar una idea de lo importante que es nuestro pa\u00eds en este deporte.<br>\u200bY todos han sido \u00eddolos de la afici\u00f3n, de la muchedumbre, del pueblo bueno y honrado. De origen humilde -muchos salidos del barrio bravo de Tepito-, el boxeador, m\u00e1s que el futbolista, ha sido el depositario del fervor popular.<br>\u200bTal vez el Chango Casanova fue el primero y quien marc\u00f3 la pauta: perdi\u00f3 la oportunidad de su vida porque se emborrach\u00f3 una noche antes de su pelea contra el portorrique\u00f1o Sixto Escobar, y ah\u00ed se defini\u00f3 su destino: muri\u00f3 como un indigente en las calles de M\u00e9xico en 1980. Junto al Chango, otro peleador que empez\u00f3 en los a\u00f1os 30 del siglo pasado fue Kid Azteca, famoso igualmente y que tambi\u00e9n perdi\u00f3 su dinero empapado en el alcohol.<br>\u200bPero el Canelo es el mejor\u2026 para la mercadotecnia.<\/p>\n\n\n\n<p>sglevet@gmail.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sergio Gonz\u00e1lez LevetSin tactoEl s\u00e1bado en la noche, los mexicanos nos emocionamos y nos aburrimos con una m\u00e1s de las peleas del Canelo \u00c1lvarez.\u200bQuienes son expertos en mercadotecnia lo supieron desde el momento en que el boxeador jalisciense firm\u00f3 el 16 de octubre de 2018 un contrato para transmisiones con la plataforma digital DAZN de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[35254,2886,35255,1282],"class_list":{"0":"post-95623","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-de-opinion","7":"tag-canelo-alvarez","8":"tag-julio-cesar-chavez","9":"tag-plataforma-digital-dazn","10":"tag-sergio-gonzalez-levet"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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