{"id":95668,"date":"2022-09-20T08:36:50","date_gmt":"2022-09-20T13:36:50","guid":{"rendered":"https:\/\/lospoliticosveracruz.com.mx\/?p=95668"},"modified":"2022-09-20T08:36:58","modified_gmt":"2022-09-20T13:36:58","slug":"el-canelo-y-la-mercadotecnia-2","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=95668","title":{"rendered":"EL CANELO Y LA MERCADOTECNIA \/ 2"},"content":{"rendered":"\n<p><strong>Sergio Gonz\u00e1lez Levet<br><\/strong><em>Sin tacto<\/em><\/p>\n\n\n\n<p>Sigo con el tema de ayer y digo que el Canelo \u00c1lvarez es m\u00e1s que un boxeador de regular para arriba, y eso no importa nada para el prop\u00f3sito de quienes lo subvencionan. En realidad, es un producto publicitario muy eficaz.<br>\u200bLo importante del nativo de Guadalajara (su origen en la cuna del nacionalismo patrio, un rasgo m\u00e1s, crucial, para moldear su \u201cmexicanidad\u201d) es su imagen de buen muchacho, su imponente musculatura, su dicci\u00f3n persistentemente aut\u00f3ctona, su mirada confiable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/lospoliticosveracruz.com.mx\/wp-content\/uploads\/2022\/05\/Seguro-Julio-Cerecedo.jpg\"><img decoding=\"async\" src=\"https:\/\/lospoliticosveracruz.com.mx\/wp-content\/uploads\/2022\/05\/Seguro-Julio-Cerecedo.jpg\" alt=\"\" class=\"wp-image-90414\"\/><\/a><\/figure>\n\n\n\n<p><br>\u200bEn su m\u00e1s reciente pelea, con un boxeador de 40 a\u00f1os ya en plan de bulto, apenas pudo cosechar puntos en los primeros asaltos y tuvo que justificarse con una supuesta fractura en la mano izquierda, que le va a dar el pretexto para tomarse un buen descanso de tantas mentiras y falsedades que tiene que ir soltando.<br>\u200bY es que sus peleas son m\u00e1s bien aburridas, sin emoci\u00f3n. Dejan al respetable siempre con la idea de que pudo haber dado un poco m\u00e1s, que podr\u00eda haber noqueado si hubiera sido un poco m\u00e1s agresivo, m\u00e1s consistente\u2026 si fuera el boxeador que su publicidad \u201cvende\u201d al p\u00fablico nacional. El pobre Sa\u00fal como p\u00fagil no da para m\u00e1s, bastante hace con evitar que lo noqueen o que lo pongan en rid\u00edculo ante su incapacidad box\u00edstica.<br>\u200bPero eso es lo de menos, porque lo que importa es c\u00f3mo se maneja ante las c\u00e1maras, c\u00f3mo opina con total convicci\u00f3n de campe\u00f3n indiscutible sin serlo, c\u00f3mo conquista a las masas, que han llegado a creer que es \u201cun poco mejor que Julio C\u00e9sar\u201d.<br>\u200bCada pelea suya, millones de mexicanos ven exacerbarse su esp\u00edritu nacionalista. Lo mejor del espect\u00e1culo es el previo de la pelea. Sincronizados los tiempos, segundo a segundo, el p\u00fablico lleno de mexicanos va subiendo en su fervor gracias a un sistem\u00e1tico plan que empieza por una pausa para crear emoci\u00f3n.<br>\u200bVeamos el escenario hecho a modo: el lugar est\u00e1 desplegado con los colores patrios por todos lados: verde, blanco y colorado (la bandera del soldado). Entra entonces el contrincante, Golovkin, quien se nota que est\u00e1 consciente de que su papel es secundario.<br>\u200bY viene lo bueno: el Canelo entra acompa\u00f1ado por Alejandro Fern\u00e1ndez, que camina junto a \u00e9l y canta M\u00e9xico Lindo y Querido. Est\u00e1 tambi\u00e9n un actor de cine muy famoso en Estados Unidos, Michael B. Jordan, y el equipo el campe\u00f3n convenientemente uniformado de blanco, rojo y verde.<br>\u200bSa\u00fal lleva una capa que parece jorongo, dise\u00f1ada especialmente por la firma Dolce &amp; Gabanna, tambi\u00e9n con los colores patrios.<br>\u200bSu salida del t\u00fanel hacia el corredor ha culminado la ruta de la apoteosis iniciada por el presentador. Canelo sube al ring sencillo, mayest\u00e1tico, modesto, omnipotente. Hasta ah\u00ed es lo suyo, su terreno en el que es non. Luego, pasa como sea el dif\u00edcil escollo de la pelea medio arreglada y al terminarla vuelve a tomar el control del escenario, act\u00faa magistralmente su papel de Campe\u00f3n indiscutible.<br>\u200bLa verdad, tal vez ser\u00eda mejor que nadam\u00e1s hiciera sus presentaciones antes y despu\u00e9s del match\u2026<br>Y que mejor no peleara.<br>sglevet@gmail.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sergio Gonz\u00e1lez LevetSin tacto Sigo con el tema de ayer y digo que el Canelo \u00c1lvarez es m\u00e1s que un boxeador de regular para arriba, y eso no importa nada para el prop\u00f3sito de quienes lo subvencionan. En realidad, es un producto publicitario muy eficaz.\u200bLo importante del nativo de Guadalajara (su origen en la cuna [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[70],"tags":[35254],"class_list":{"0":"post-95668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-de-opinion","7":"tag-canelo-alvarez"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EL CANELO Y LA MERCADOTECNIA \/ 2 - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=95668\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EL CANELO Y LA MERCADOTECNIA \/ 2 - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Sergio Gonz\u00e1lez LevetSin tacto Sigo con el tema de ayer y digo que el Canelo \u00c1lvarez es m\u00e1s que un boxeador de regular para arriba, y eso no importa nada para el prop\u00f3sito de quienes lo subvencionan. 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