{"id":96179,"date":"2022-09-30T09:47:30","date_gmt":"2022-09-30T14:47:30","guid":{"rendered":"https:\/\/lospoliticosveracruz.com.mx\/?p=96179"},"modified":"2022-09-30T09:47:36","modified_gmt":"2022-09-30T14:47:36","slug":"turismo-con-influencers-la-apuesta","status":"publish","type":"post","link":"https:\/\/lospoliticosveracruz.com\/?p=96179","title":{"rendered":"TURISMO CON INFLUENCERS, LA APUESTA"},"content":{"rendered":"\n<p><strong>Karla M\u00e9ndez\u00a0<\/strong><\/p>\n\n\n\n<p>Xalapa, Ver.- La Secretaria de Turismo y Cultura(SECTUR), invierte cerca de.tres millones de pesos en una campa\u00f1a de promoci\u00f3n tur\u00edstica que incluye a \u00abinfluencers\u00bb de diferentes partes de la Rep\u00fablica, incluso algunos son internacionales.<\/p>\n\n\n\n<p>En entrevista el secretario de turismo, Iv\u00e1n Mart\u00ednez Olvera, se\u00f1al\u00f3 que est\u00e1s personas son seleccionadas porque tienen millones de seguidores en redes sociales y son especialistas en diferentes temas, es decir que es lo que est\u00e1 de moda en estos momentos, por lo que cualquier cosa que ellos hablen de Veracruz tiene muy buenos resultados.<\/p>\n\n\n\n<p>\u00abUno tambi\u00e9n va aprendiendo de eso&#8230; Ven\u00edan expertos en artes marciales, expertos en videojuegos, de moda, coach manager, que son quienes dan lecciones de vida y pues los sigue much\u00edsima gente, cada vez que platican que algo est\u00e1 bien en Veracruz, pues a nosotros nos beneficia.\u00bb<\/p>\n\n\n\n<p>Explic\u00f3 que para el Costa Esmeralda Fest hubo presencia de por lo menos ocho de estos personajes de las redes sociales, mismos que no costaron a la Secretar\u00eda ni al Gobierno Estatal, fueron un apoyo por parte de la Coparmex M\u00e9xico.<\/p>\n\n\n\n<p>As\u00ed mismo, record\u00f3 la visita de otro grupo de influencers que acudieron al Aquarium y a otros puntos del estado como Coatepec y Jalcomulco, la cual tampoco tuvo costo para el estado al ser un apoyo de la Secretar\u00eda de Turismo Federa y que trajo un alcance promedio de 3.5 millones de seguidores.<\/p>\n\n\n\n<p>Finalmente, Mart\u00ednez Olvera, reconoci\u00f3 que este tipo de proyecci\u00f3n en redes ayuda mucho a turismo en el estado, para la cual gobierno solo invierte en algunas ocasiones en la comida y hospedaje para los influencers que llegan a todo tipo de p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Karla M\u00e9ndez\u00a0 Xalapa, Ver.- La Secretaria de Turismo y Cultura(SECTUR), invierte cerca de.tres millones de pesos en una campa\u00f1a de promoci\u00f3n tur\u00edstica que incluye a \u00abinfluencers\u00bb de diferentes partes de la Rep\u00fablica, incluso algunos son internacionales. En entrevista el secretario de turismo, Iv\u00e1n Mart\u00ednez Olvera, se\u00f1al\u00f3 que est\u00e1s personas son seleccionadas porque tienen millones de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6446],"tags":[6158,14789,35473,2156],"class_list":{"0":"post-96179","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-la-nota","7":"tag-influencers","8":"tag-ivan-martinez-olvera","9":"tag-secretaria-de-turismo-y-cultura-2","10":"tag-sectur"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TURISMO CON INFLUENCERS, LA APUESTA - Los pol\u00edticos Veracruz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lospoliticosveracruz.com\/?p=96179\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TURISMO CON INFLUENCERS, LA APUESTA - Los pol\u00edticos Veracruz\" \/>\n<meta property=\"og:description\" content=\"Karla M\u00e9ndez\u00a0 Xalapa, Ver.- La Secretaria de Turismo y Cultura(SECTUR), invierte cerca de.tres millones de pesos en una campa\u00f1a de promoci\u00f3n tur\u00edstica que incluye a \u00abinfluencers\u00bb de diferentes partes de la Rep\u00fablica, incluso algunos son internacionales. 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